How to stage a creative comeback

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Campaign 18:05 October 27, 2016

The five things you need to know today Most read Industry divided as government probes TV gambling ads Simon Gwynn The government's proposal to investigate the impact of TV gambling ads is poised to sharply divide the ad industry after several agencies spoke out about the ethics of a "grubby category". Tech Peroni and Ocado trial IoT purchases Nicola Kemp Peroni Nastro Azzurro has partnered online supermarket Ocado to run a beta launch of its first smart device. Advertising How to stage a creative comeback Nicola Kemp The lack of women at the top of many agencies serves to highlight the industry's traditional inflexibility but a new breed of business leaders is proving that motherhood is not a creative full stop, Nicola Kemp writes. Marketing Game's festive campaign builds on YouTube heritage Omar Oakes Game has hired actor and YouTube star James Buckley to front this year's Christmas campaign as the video-game retailer returns to TV. Media Brands go stir crazy as Great British Bake Off pulls in 14m viewers Omar Oakes Brands did their best to make the most of The Great British Bake Off's popularity as the BBC cooking contest became the most watched show of the year last night. Also in the news Creative Equals unveils 'returnship' programme for creative women Gender-diversity organisation Creative Equals has launched the industry's first "returnship" scheme to entice female creatives back to work. Twitter to cut 9% of global workforce despite ad revenue growth Twitter has confirmed it plans to lay off 9% of its global workforce despite posting an 8% rise in revenue for the third quarter of the year. PepsiCo kicks off review of European digital business PepsiCo, which owns the Pepsi, Tropicana and Walkers brands, is reviewing its digital roster of agencies across Europe. Promoted September's Aerial Awards winner: Harvey Nichols 'Car' Radiocentre Simplicity shines in September's winner... Promoted Thomson scoops £150k Great Minds prize Immediate Media To mark the launch of its Imagine studio, Immediate Media invited agencies to vie for the title of Great Minds 2016 Campaign Jobs Council Members Competitive Advertising Standards Authority: ASA, London (Central), London (Greater) Business Director £75000 - £85000 per annum The Great & The Good, London Strategic Planner £40000 per annum + strong benefits and excellent career progression opps The Great & The Good, West End, London HEAD OF SALES/REVENUE - SPORTS SOCIAL/DIGITAL PLATFORM £65000 - £75000 per annum + commission and benefits Ultimate Asset, London Agency Lead- Major Publisher- GroupM £60000 - £80000 per annum + commission and benefits Ultimate Asset, London Senior Account Manager £25,000 - £35,000 dependant on Experience Socket Creative, Devon Brand Marketing Executive, Stuff & What Hi-Fi? Dependent on experience Haymarket Media Group, Twickenham, London (Greater) Marketing Manager Salary Band D: £28,780-£38,939, inclusive of London weighting. Newcastle University London, Newcastle University London, Middlesex Street, London. Sponsorship Sales Executive £28,000 pro rata + Bonus The Edinburgh International Television Festival, Farringdon, London Head of Planning Competitive KHWS, London (Central), London (Greater)

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