Monday 17 October 2016

Ford campaign for new SUV stars Mads Mikkelsen in assassin role, EasyJet signs multimillion pound innovation deal, Clear Channel skips rent on 800 billboards

Campaign Breakfast Briefing

Campaign Breakfast Briefing
October 17, 2016

Latest

Ford campaign for new SUV stars Mads Mikkelsen in assassin role
Ford campaign for new SUV stars Mads Mikkelsen in assassin role

Simon Gwynn

Ford is launching an eight-minute short film as part of a £40m European campaign to promote its new SUV model, the Ford Edge.

EasyJet signs multimillion pound innovation deal
EasyJet signs multimillion pound innovation deal

Daniel Farey-Jones

EasyJet has joined the raft of brands seeking arrangements with tech start-ups, signing a deal with incubator Founders Factory.

Clear Channel skips rent on 800 billboards
Clear Channel skips rent on 800 billboards

Daniel Farey-Jones

Evidence of hard times hitting the humble roadside billboard has emerged with the news that Clear Channel has exercised its right not to pay rent on 800 sites this month.

Tesco, Google and Graze on using data to transform consumer marketing
Tesco, Google and Graze on using data to transform consumer marketing

Simon Gwynn

Speakers from Tesco, Google and snack brand Graze discuss collaboration, how programmatic, and being multichannel.

Former FCB creative chief Ced Vidler dies
Former FCB creative chief Ced Vidler dies

Omar Oakes

Ced Vidler, a former European creative director of FCB, has died after a short illness.

Watch: Costa to sell alcohol at new London concept store
Watch: Costa to sell alcohol at new London concept store

Georgina Brazier

Costa's new concept store in south London is the first of its UK high street stores to offer a selection of alcoholic drinks to complement its food and drink range during its extended opening hours.

Quantcast's Ben Murphy: 'The audience isn't just your colleague sitting next to you'
Promoted
Quantcast's Ben Murphy: 'The audience isn't just your colleague sitting next to you'

Quantcast's newly-appointed UK MD talks about getting creative right, tackling attribution, finding the right audience and why this year's Supernova conference is the best yet

The Digital Cinema Media Awards 2016
Promoted
The Digital Cinema Media Awards 2016

DCM

DCM and Campaign celebrate the best of the year's innovative advertising in cinema

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