BT changes logo for first time in 13 years

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Campaign 18:05 October 04, 2016

The five things you need to know today Most read BT prepares brand refresh by retiring 'connected world' logo Simon Gwynn BT is getting ready for a brand shift that will see it change its logo for the first time in 13 years. Tech Facebook enters online marketplace sector Omar Oakes Facebook has thrown down the gauntlet to the likes of eBay and Gumtree after launching Marketplace, a new service where users can buy and sell items online. Advertising Google evolves from search to smartphones in five seconds Shona Ghosh Google has long been trying to recast itself as more than a search company, and has posted a five second spot that shows how far it has evolved beyond the blank box. Marketing Marketers, beware those who gaze into the future Helen Edwards Marketers need to ask more searching questions of self-styled futurologists. Media Guardian launches programmatic audience targeting platform with iProspect and Eurostar Omar Oakes The Guardian's publisher has launched a programmatic audience targeting platform that it says will deliver smarter and more effective campaigns. Also in the news Facebook sorry after guns and drugs appear in new Marketplace service Facebook has apologised after guns and drugs appeared to be for sale on the new Marketplace feature on its mobile app. WhatsApp's drawing tools signal fundamental shift in messaging WhatsApp has caught up with visually driven apps such as Instagram and Snapchat and added creative tools to its basic messaging. Watch: Why tea is the new coffee at Starbucks Starbucks is launching ten new gourmet teas, as it aims to tap into growing interest in sophisticated versions of the drink. Promoted How clever native makes online advertising work: Volvo #MadebySweden Redpill Online advertising can foster goodwill, emotion and brand engagement like no other media - if done well. But a lot of brands still put their budget behind traditional advertising. Promoted 3 great ads I had nothing to do with: Remco Graham on British Heart Foundation, IKEA and Crest Thinkbox Remco Graham, ECD and Creative Partner, Now, reveals three great ads he admires but had nothing to do with Campaign Jobs Communications Director | Planning £: Competitive + excellent benefits Nu Creative Talent, London (Central), London (Greater) Senior Account Manager | Insight £40-50k + bonus + excellent benefits Nu Creative Talent, London (Central), London (Greater) Digital Account Director £45000 - £50000 per annum + significant benefits The Great & The Good, London Digital and Social Media Exec £30,000 per annum Ball & Hoolahan, London Client Services Director £85-120k plus benefits - negotiable The Jefferson Group, London (Central), London (Greater) ACCOUNT MANAGER– Soft drinks and Booze c. £30k Judi Patton, London (South), London (Greater) UK Shopper Marketing Executive Competitive Spectrum Brands, Failsworth, Manchester Online Trading Manager Competitive salary + excellent benefits Carnival UK, Online Trading Manager Advertising Director - Haymarket Medical Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Senior Content and Editorial Manager Competitive Debenhams, London

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