Breaking news from Brand Republic - Starbucks, Asda, HP, IPC, Kiss, Discovery Channel, Paper Round, BA

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Starbucks drops 'coffee' from logo as it eyes brand extensions by Gemma Charles 05 January 2011, 08:30PM Starbucks has unveiled a revamped global brand identity as part of a plan to mark its 40th year in business and expand the brand beyond coffee. Asda fires new prices salvo with 10% cheaper guarantee by Ed Owen 06 January 2011, 08:10AM Grocer Asda has launched a money-back guarantee that is at least 10% cheaper than competitors', including the "price crunch" offer by rival Morrisons, which was launched to tie-in with the VAT increase on 4 January. HP's chief marketing officer resigns by Sarah Shearman 06 January 2011, 09:18AM Hewlett-Packard's chief marketing officer Michael Mendenhall has resigned, according to reports. IPC appoints publisher of Nuts and Mousebreaker by Daniel Farey-Jones 06 January 2011, 09:15AM IPC has promoted James Thrower to publisher of weekly magazine Nuts and casual games website Mousebreaker. Kiss to launch search for new presenter with BlackBerry by Maisie McCabe 06 January 2011, 09:50AM Smartphone brand BlackBerry has sponsored a competition to find the next presenter on Bauer Media-owned radio station Kiss, as Bauer prepares to take the Kiss brand nationwide. Singapore Airlines sponsors Discovery Channel by Sara Kimberley 06 January 2011, 08:51AM Discovery Channel has signed up Singapore Airlines for a major year-long sponsorship deal across its 13 channels and online platforms. Paper Round (6 January) - Which clients are advertising in the national press? by Sarah Johnson 06 January 2011, 09:30AM Sales continue to dominate press ads while the Daily Mirror decides to fill its paper with cash to boost its New Year sales figures. BA targets disgruntled Aussies with online Ashes campaign by Loulla-Mae Eleftheriou-Smith 05 January 2011, 04:00PM British Airways has launched an online promotion for flights from Sydney to London, offering to discount flights by the largest amount of runs England scores in a single Ashes innings. Adland The UK's biggest advertising, media and digital agencies, mapped.  View the map  Intelligence Understanding mood and engagement with digital OOH in malls by Nick Mawditt 05 January 2011, 08:00AM Shopping malls offer important opportunities for advertisers to target audiences in a positive and engaged mindset, according to new research from Kinetic and Clear Channel Outdoor. Don't knock The X Factor, it's a force for good by Pulse @ McCann London 24 December 2010, 08:00AM With X Factor's Matt Cardle sitting atop the UK charts, and the show clearly TV's stand out programme of 2010, McCann Pulse reveals the 'X Factor attitude' that characterises its legion of viewers. Silver surfers get social by UM London 22 December 2010, 08:00AM Forty percent of frequent internet users over the age of 55 manage a social network, UM's Wave 5 research has found. Think BR TrueView: risk or reward? YouTube's launch of TrueView is a hugely important development, writes Jimmy Maymann, GoViral.  Also in the news Latest financial figures for global marketing groups by , 05 January 2011, 02:40PM O2 Media appoints Cole as commercial director by Sarah Shearman, 05 January 2011, 03:44PM Travel companies contribute to VisitBritain marketing budget by Loulla-Mae Eleftheriou-Smith, 05 January 2011, 04:10PM Virgin Media's Brandon to lead inhouse digital sales team by Maisie McCabe, 05 January 2011, 03:20PM Specific Media hires COI's Stephenson by Daniel Farey-Jones, 05 January 2011, 04:25PM Puma signs up Girls Aloud star to endorse new trainer by John Reynolds, 05 January 2011, 02:43PM Latest Blog Entries Double decker dress shop Greg Taylor, 06 January 2011 Inspiration vs. plagiarism Sabene Saigol, 06 January 2011 Bring on 2011 Ben Hughes, 05 January 2011 An oddball teacher helps newspapers contribute to their own downfall Jeremy Lee, 05 January 2011 Industrial food design Greg Taylor, 05 January 2011 The Fat Controller Lolly and Nat, 05 January 2011 Latest jobs Search Engine Marketing Manager Recruiter Propel Salary £45000 - £52000 per annum + car allowance Location London Account Director - London Recruiter Dynamic New Alliances Salary £47K - £57K Location Junior 3D designer Recruiter Blue Skies Marketing Recruitment Salary £20000 - £22000 per annum Location London Associate Director Recruiter The Marketing Practice Salary £60-80k plus healthcare, dental, bonus & 26 days holiday Location South Oxfordshire Senior Marketing Manager Recruiter Direct Recruitment Salary £40 - 50k + bens Location London Senior Account Manager Recruiter Blue Skies Marketing Recruitment Salary negotiable Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders