Wednesday, 5 January 2011

Media PM - Guardian, Virgin Media, O2, TV Overnights, UKRD, Digital OOH

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Media PM Bulletin
 
 
 
*   Latest News
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Start Happy: TV ad to promote GNM titles' well-being guide
Guardian launches 'Start Happy' TV ad
Sara Kimberley, 05 January 2011

Guardian News & Media (GNM) is launching a TV ad by Wieden...

  
Virginmedia.com: sales to be handled inhouse
Virgin Media's Brandon to lead inhouse digital sales team
Maisie McCabe, 05 January 2011

TV and telecoms provider Virgin Media is to retain a sales team,...

  
Gary Cole: appointed O2 Media's commercial director
O2 Media appoints Cole as commercial director
Sarah Shearman, 05 January 2011

O2 Media, the sales arm of the mobile telecoms giant, has hired...

  
Famous and Fearless: attracted 1.5 million viewers last night
'Famous and Fearless' down but not out
Maisie McCabe, 05 January 2011

Channel 4's Chris Evans-fronted celebrity game show 'Famous and Fearless' dropped to...

  
William Rogers: chief executive of UKRD and TLRC
UKRD turns The Local Radio Company around
Maisie McCabe, 05 January 2011

The Local Radio Company is set to post results showing a near-£400,000...

  
Understanding mood and engagement with digital OOH in malls
Understanding mood and engagement with digital OOH in malls
Nick Mawditt, 05 January 2011

Shopping malls offer important opportunities for advertisers to target audiences in a...

  
*   Also in the News
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WPP overtakes Omnicom as biggest marketing group
Daniel Farey-Jones, 05 January 2011
Government to consult industry over future of COI
Gemma Charles, 05 January 2011
Newspapers spike ad targeting Osborne's tax record
John Reynolds, 05 January 2011
Capital looks to Usher as nationwide campaign continues
Maisie McCabe, 05 January 2011
Paper Round (5 January) - Which clients are advertising in the national press?
Sarah Johnson, 05 January 2011
 

The Big Digital Debate

The Big Digital Debate
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