Breaking news from Brand Republic - Facebook, PepsiCo, British Gas, Morgan Spurlock, Muller, Pot Noodle, Kraft, eBay, Private Eye

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Facebook UK revenues rocket 54% in 2010 by Arif Durrani 04 October 2011, 08:30AM Facebook UK Limited has reported a 54% lift in revenues and a 38% rise in pre tax profits for the year ending 31 December 2010. PepsiCo invests in tech start-ups to increase innovation by Nicola Clark 04 October 2011, 08:30AM PepsiCo is increasing its investment in emerging digital technology by partnering 10 start-ups, which it plans to use to drive marketing innovation across its portfolio of brands. British Gas set to modernise brand identity by Matthew Chapman 04 October 2011, 08:30AM British Gas is to change its visual identity for the first time in 17 years, in an attempt to modernise consumers' perceptions of the brand. Müller recruits cartoon characters for £20m campaign by John Reynolds 04 October 2011, 08:30AM Müller Dairy is to roll out a £20m brand campaign featuring famous animated TV characters, including Yogi Bear, the Mr Men and 'Wacky Races' character Muttley. Video: Morgan Spurlock has turned his camera on adland, BR asks if he liked what he saw by Sarah Johnson 04 October 2011, 09:00AM Is adland scared? Documentary maker Morgan Spurlock thinks so. Brand Republic questions the Super Size Me director about his latest film, 'The Greatest Movie Ever Sold'. Pot Noodle changes tack with WAG ads by John Reynolds 04 October 2011, 08:30AM Unilever is refocusing attempts to promote its Pot Noodle snack brand to young male consumers with a campaign that moves away from its recent music-themed ads. Kraft plots global Trident brand campaign by Rachel Barnes 04 October 2011, 08:30AM Kraft is plotting a unified global "big brand" campaign for Trident early next spring, after appointing Saatchi & Saatchi to its ad account this week. EBay launches A/W fashion campaign by Sara Kimberley 04 October 2011, 09:10AM EBay is unveiling a new campaign to promote autumn/winter season clothes across its Fashion Outlet. Coast, Oasis and Warehouse pledge 90-minute delivery by Matthew Chapman 04 October 2011, 09:34AM High-street retail group Aurora Fashions, owner of Coast, Oasis and Warehouse fashion brands, is pledging to deliver clothes across all its brands within 90 minutes. Price comparison start-up hires Zurich marketer Corfield by Sarah Shearman and Gemma Charles 04 October 2011, 08:30AM The owner of UK insurance broker Swinton has hired former Zurich marketer Peter Corfield as marketing director for its yet-to-be-named price- comparison website. Turner rolls out 'social cinema' Facebook app by Sarah Shearman 04 October 2011, 08:45AM Turner Broadcasting is launching a "social cinema" Facebook app, which screens free episodes of its comedy animation brand, Adult Swim. Private Eye replaces Ten Alps with Redactive by Sophie Maden 04 October 2011, 08:15AM Private Eye, the political satire magazine which is celebrating its 50th birthday this month, has appointed Redactive Media Group to handle its ad sales, replacing Ten Alps. Think BR Think BR: Celebrity endorsement - a worthwhile investment? Brand owners might want to consider some precautions before linking up with a celebrity, writes Lewis Silkin LLP's Roderick Dadak.   Working the new creative model Intelligence Targeting students - the potential for brands by Alice Dunn 04 October 2011, 08:30AM Students are desperate to ensure they project the right image with their labels, so getting the branding right is vital in this market, writes Kantar Media's Alice Dunn. 'Good cop' Howie personifies change at Aegis by Alasdair Reid 29 September 2011, 08:00AM The man filling the abrasive Steve Platt's shoes as the agency's head of trading has a more collaborative style. Are media jobs desirable? by 29 September 2011, 08:00AM Has the onset of automation tainted media's allure, Alasdair Reid asks. 'Coming in as a graduate, there's a lot of training' by 29 September 2011, 08:00AM Two new starters at media agencies share their thoughts on what attracted them to the industry, how their first jobs are going and how they are coping with the parties. Also in the news Zenith downgrades global ad forecast amid fears of double-dip recession by Arif Durrani, 03 October 2011, 04:40PM Eurostar and Electronic Arts roll out UK promoted tweets by Sarah Shearman, 03 October 2011, 04:36PM OMD appoints Neil Hurman as EMEA chief planning officer by Sophie Maden, 03 October 2011, 03:53PM Sony Ericsson launches panoramic digital outdoor push by Matthew Chapman, 03 October 2011, 03:37PM Coke Zero calls open auditions for global campaign by Loulla-Mae Eleftheriou-Smith, 03 October 2011, 01:30PM Latest jobs Public Awareness Assistant Recruiter SSAFA Forces Help Salary £18,500 - £20,000 pa Location London, SE1 Account Manager - Digital / brand / direct marketing / POS / integrated - fabulous agency Recruiter Firehorse Salary c.£32000k dep on exp Location London Vision Account Manager - Leading Media Agency Recruiter Major Players Salary £27000 - £30000 per annum + excellent benefits package Location City of London Brand Manager Recruiter Aston Manor Brewery Salary £excellent plus benefits Location Birmingham Account Director Recruiter Dynamic New Alliances Salary Up to £55K Location Central London Web Marketing Executive Recruiter Adam Recruitment Salary £18000 - £23000 per annum Location Manchester Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders