Friday, 7 October 2011

Breaking news from Brand Republic - The Independent, IAG, AKQA, The Flight Centre, Xbox

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Latest news
The Indy celebrates 25 years with commemorative edition
The Indy celebrates 25 years with commemorative edition
by Arif Durrani
07 October 2011, 08:30AM
The Independent celebrates its 25th anniversary with a commemorative edition today, featuring a personal account of how the newspaper began from founding editor, Andreas Whittam Smith.
BA owner to launch budget airline
BA owner to launch budget airline
by Loulla-Mae Eleftheriou-Smith
07 October 2011, 09:56AM
International Airlines Group (IAG), the holding company of British Airways and Iberia, has approved the launch of Iberia Express, a low-cost airline.
AKQA hires Amanda Morrissey as client services director
AKQA hires Amanda Morrissey as client services director
by Sara Kimberley
07 October 2011, 08:56AM
AKQA has appointed Amanda Morrissey as its client services director.
Four agencies shortlisted for Flight Centre media review
Four agencies shortlisted for Flight Centre media review
by Sophie Maden
07 October 2011, 08:30AM
The Flight Centre has chosen Initiative, All Response Media and Conrad Advertising to join incumbent Total Media on the shortlist for its media planning and buying account.
Xbox renews A League Of Their Own deal
Xbox renews A League Of Their Own deal
by Maisie McCabe
07 October 2011, 09:10AM
Xbox, the Microsoft-owned games console, has renewed its six-figure sponsorship and product placement partnership with the James Corden-fronted Sky1's sports quiz 'A League Of Their Own'.
More! becomes latest Bauer magazine to extend into radio
More! becomes latest Bauer magazine to extend into radio
by Sophie Maden
07 October 2011, 08:00AM
More! magazine has become the latest Bauer title to extend its brand into radio, by launching a three-hour slot on The Hits Radio.
Trading places: this week's people moves
Trading places: this week's people moves
by Sara Kimberley
07 October 2011, 09:30AM
Andy Duncan leaves HR Owen to join Camelot and Mark Leversedge leaves Elvis to join CHI & Partners, all in BR's round-up of this week's people moves in advertising, marketing and media.
We Are Social opens South American office
We Are Social opens South American office
by Sophie Maden
07 October 2011, 09:07AM
Social media agency We Are Social has announced it is set to open an office in São Paulo, Brazil, after landing its founding client in the country, Smirnoff Vodka.
Appointment to View: Behind the scenes of the Times Plus campaign
Appointment to View: Behind the scenes of the Times Plus campaign
by Georgina Brazier
07 October 2011, 08:30AM
The Times recently commissioned four artists to create images for a print campaign to promote it's Plus subscription package. Here's a look at the artists in action.
Think BR

Think BR: Boosting profits through an ethical supply chain

Brands need to make the most of their ethical supply chains, writes Stuart Whitwell, MD, Intangible Business.



Working the new creative model

Intelligence
Time for some noisy thinking
Time for some noisy thinking
by
07 October 2011, 12:00AM
Sarah Newman, the chair of the APG, reflects on some of her favourite presentations to the APG Creative Strategy Awards and what planning might do to ensure its future.
Can press be traded like TV?
Can press be traded like TV?
by Alasdair Reid
06 October 2011, 08:00AM
Will News International's automated system work, Alasdair Reid asks.
How does the homes magazine sector survive?
How does the homes magazine sector survive?
by Isobel MacKenzie-Price and Sue Crewe
06 October 2011, 08:00AM
The UK's love affair with beautiful houses is far from over, as shown by the healthy homes magazine sector, according to experts from two leading titles.
Energy firms tackle mistrust as they fend off the winter chill
Energy firms tackle mistrust as they fend off the winter chill
by Matthew Chapman
06 October 2011, 12:00AM
Anger over sharp price rises has left utilities marketers facing a tough task, writes Matt Chapman.
Also in the news
RAB and D&AD partner to boost standards of radio ads
by Maisie McCabe, 06 October 2011, 02:35PM
Budweiser introduces revamped can to UK
by Gemma Charles, 06 October 2011, 01:30PM
Rolls-Royce retains Partners Andrews Aldridge for DM account
by Sara Kimberley, 06 October 2011, 11:35AM
Gatorade picks Iris for integrated work
by Matt Williams, 06 October 2011, 11:10AM
SapientNitro hires Plyhm for Unilever
by Sara Kimberley, 06 October 2011, 11:00AM
ZenithOptimedia revises UK adspend growth forecast
by Sophie Maden, 06 October 2011, 11:15AM
From the blogs
KISS
Rachel Brushfield
07 October 2011, 12:46PM
Welcome to the face of the new smaller BBC #dqf
@gordonmacmillan
06 October 2011, 6:00PM
Steve Jobs understood people, not computers.
CHRIS BARRACLOUGH
06 October 2011, 4:35PM
Not On My Watch: Adios, Timesheets
Lolly and Nat
06 October 2011, 4:33PM
Conservatives a careless brand
A Different Hat
06 October 2011, 2:56PM
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