| Latest news | |  | | | | | Lindsay Masters, who led the launch of Campaign in 1968 and ran Haymarket for nearly three decades, has passed away. | | |  | | | | | Simon Pardon, global chief trading officer at Aegis Media and the former managing director of ITV sales house Granada Enterprises, has left Aegis to "pursue other interests". | | |  | | | | | Apple has appointed Adobe executive Todd Teresi to run its mobile advertising offering iAd ahead of a major media announcement, according to reports. | | |  | | | | | Virgin Money has confirmed it is to be the new shirt sponsor of Newcastle United in a two-year deal that could be worth up to £20m, as previously tipped by Marketing magazine. | | |  | | | | | Software giant Microsoft is launching legal proceedings against troubled electronics retailer Comet for allegedly creating and selling counterfeit Windows recovery CDs. | | |  | | | | | Unruly, the UK-based social video promotion and distribution specialist, has received a $25m (£16m) investment to fuel its international expansion. | | | | | Intelligence | |  | | | | | This will be the year that brands seek to increase consumer happiness, writes Heather Coker, editorial analyst at the Future Foundation. | | |  | | | | | With New Year approaching, many marketers will seek to profit from all the resolution making that goes on, writes Alice Dunn, marketing executive, Kantar Media. | | |  | | | | | The major ad servers handle hundreds of billions of impressions, providing an invaluable resource in discovering what's working for digital advertisers, writes Ariel Geifman, principal research analyst, MediaMind. | | | | | Opinion | |  | | | | | Western brands wanting to succeed in China need to shed their assumptions, writes John Coll, director, Ipsos MORI. | | |  | | | | | For brands facing insolvency it is vital that lucrative intangibles are separated from their poorer performing counterparts, writes Stuart Whitwell, managing director, Intangible Business. | | |  | | | | | Modern retailers need to get to grips with data to respond to the current and future needs of their customers, write Tim Watson, strategy director at Ogilvy Action, and Richard Matthews, head of customer insight at Logica. | | | | | From the blogs | | | | | | | | | | | | | | | | |  | | | | | Latest jobs | | | | | |  | | |
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