The Wall > Publishing and social media - a match made in heaven? Barack Obama adds Instagram to social media arsenal, Shoe brand lets influential tweeters knock down prices for everyone

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Publishing and social media - a match made in heaven? Mark Rock 04 January 2012, 11:49AM You've already heard my views on the subtle ways that realtime media, user-generated content and networks are fundamentally changing the world of journalism. As digital technology weaves its way into every part of our lives, it's also starting to drastically change consumer behaviour - and with it, the industries and products around us. Barack Obama adds Instagram to social media arsenal @gordonmacmillan 04 January 2012, 10:53AM We’ve been watching the Obama team as it continues to stretch its social media muslces having signed up to Google+ - in November adding to activity on Twitter, blogs, Tumblr, Facebook and Foursquare as the Barack Obama runs for re-election in 2012. Shoe brand lets influential tweeters knock down prices for everyone Jennifer Whitehead 04 January 2012, 10:08AM Miista: Cheaper with a Tweet campaign Like me, you might've thought that the purpose of Klout was to generate mystified tweets from people confused as to why an algorithm has deemed them to be influential about subjects they've never mentioned on Twitter. Facebook won't master social commerce in 2012 and other trends Sri Sharma 04 January 2012, 9:44AM What are going to be the trends in 2012? You will be reading a lot of these lists, but I wanted to share some of the things I think are going to count in 2012. Huffington Post plans to launch ten international sites @gordonmacmillan 04 January 2012, 9:17AM The Huffington Post is looking to double its audience within the next two years as it seeks to form partnerships with struggling newspapers, according to a report in the FT. AOL plans to launch The Huffington Post into ten more international markets in the next two years having already launched into Canada and the UK in 2011. 2011 Told through Twitter - A yer in tweets Polly Becker 03 January 2012, 12:49PM This is really good. It is a year in tweets. The highs and lows all put together in this video. Nice job. Is the Sun looking at charging for content again? @gordonmacmillan 03 January 2012, 12:23PM Is News International looking again at charging for content from The Sun? I blogged last year that News International had ditched the idea of putting up a paywall for The Sun, but an archive website has now appeared offering access to historical Sun content for 50p an article. Five routes to social media success Andrew Mccormick 03 January 2012, 9:35AM With every brand on the planet trying to “engage” with people online, it’s quite difficult these days to sort the wheat from the chaff. Thankfully some campaigns have been so outstanding that they have set a benchmark for others to follow. A new year and a new Murdoch, as mogul joins Twitter and takes dig at UK @gordonmacmillan 03 January 2012, 9:20AM What would the hacking scandal have been like if Rupert Murdoch had tweeted through the whole thing? I'm guessing shouts of "lies, damn lies and that was our (humble) exclusive". I could be wrong. Twitter parts company with PR agency Edelman @gordonmacmillan 22 December 2011, 9:54PM Twitter has parted company with PR firm Edelman after only appointing the agency in September. The agency was appointed with a brief to help boost Twitter’s profile with consumers, which was seen as a sign that the social network wanted to take more control of its communications message. Latest jobs 2 Roles: Account Manager & Executive - Top Advertising Agency Recruiter The Blueprint Salary £20000 - £35000 per annum + bonus + package Location London Content Marketing Strategist Recruiter The Marketing Practice Salary £40k - £50k plus excellent company benefits such as healthcare, dental, 25 days holiday Location Oxfordshire Digital Sales Manager - leading media owner, great titles! Recruiter Ultimate Asset Salary £30000.00 - £35000.00 per annum + bens Location City of London Digital Art Director - £45k - Soho Recruiter Digital Gurus Salary £38000 - £45000 per annum Location London Sales Executive - keen grad with digital sales experience! Recruiter Ultimate Asset Salary £18000.00 - £20000.00 per annum + bens Location City of London Account Manager - contextual advertising master! Recruiter Ultimate Asset Salary £30000.00 - £35000.00 per annum + bens Location City of London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders