Wednesday, 4 January 2012

Marketing Daily - BlackBerry tablets in firesale; Aviva/Admiral, travel brands, John Lewis/Next, Keycamp

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Breaking news from Marketing
 
Breaking news from Marketing January 2012
 
Latest News
 
BlackBerry tablets in firesale as retailers slash prices
Matthew Chapman,
04 January 2012
 

Retailers are slashing the price of the BlackBerry PlayBook tablet computer range...

BlackBerry PlayBook: tablet device is being sold at knock-down prices
 
 
Aviva takes on Admiral with latest Paul Whitehouse ad
Alex Brownsell,
04 January 2012
 

Aviva is looking to take on rival Admiral with an ad campaign...

Aviva: MultiCar insurance TV spot
 
 
Major travel brands launch January sale onslaught
Loulla-Mae Eleftheriou-Smith,
04 January 2012
 

Travel companies including British Airways, Virgin Atlantic, TUI and Thomas Cook have...

First Choice: 'all inclusive' campaign
 
 
John Lewis and Next report Christmas sales increases
Matthew Chapman,
04 January 2012
 

John Lewis and Next have increased total sales over Christmas after strong...

John Lews: Christmas 20011 TV ad
 
 
Keycamp launches first ever TV ad
Loulla-Mae Eleftheriou-Smith,
04 January 2012
 

Keycamp, the family camping and mobile-home brand owned by European travel brand...

Keycamp: holiday company unveils TV campaign
 
 
Asics ad extols non-professional athletes
John Reynolds,
04 January 2012
 

Asics, the sports footwear and equipment specialist, has signed up non-professional athletes...

Asics: beats the drum for non-professional athletes
 
 
Google demotes own browser in search rankings after promoted link debacle
Sarah Shearman,
04 January 2012
 

Google has demoted its Chrome browser in web-search rankings and has blamed...

Google: demotes its Chrome browser browser in web-search rankings
 
 
 
Also in the News
 
Change4Life launches Supermeals drive amid criticism of brand links
Gemma Charles,
03 January 2012
 
Thomas Cook replaces Redknapps with 'destination focused' ads
Loulla-Mae Eleftheriou-Smith,
03 January 2012
 
Nintendo readies app store
Matthew Chapman,
03 January 2012
 
 
 
Blogs
 
 
Integration needs to be more than skin-deep
Heather Westgate
 

Digital marketing's ongoing evolution and maturation is evident across the industry. And it's fair to...

 
 
Luxury goods ? why are they riding the recession?
Daniel Dumoulin
 

In spite of warnings that the luxury sector may follow the rest of the retail...

 
 
Was Iggy Pop a passenger?
CHRIS BARRACLOUGH
 

Iggy Pop is being dropped from the Swiftcover TV ads. Why’s that then? Is it a classic case of the...

 
 
?Tis the season to be jolly well stressed out of one?s Christmas tree? isn?t it?
Mark Tomkins, TDA
 

You know that buying gifts for your wife's aunt's brother-in-law is stressful. It can be...

 
 
The whole is greater than the sum of its parts
Darren James, TDA
 

How can we start thinking about online activity as a single entity - an ecosystem...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Marketing Manager, Kingsmill Bread, Allied Bakeries £70k + Car + Bonus + Benefits, Maidenhead

Marketing Manager - Digital, Jarlett de Grouchy £60000 - £65000 per annum + bonus + benefits, West London

Senior Account Executive, Dynamic New Alliances £20-25K, London

Marketing Manager, Badenoch & Clark £40000 - £44500 per annum + Excellent Benefits, Reading

Account Manager, Gemini Search £25000 - £32000 per annum, London

Digital Account Manager, Michael Page Marketing L30000 to L40000 per annum, Leeds

Account manager, Michael Page Marketing L23000 to L26000 per annum, Leeds

Insight Client Manager, Michael Page Marketing L25000 to L38000 per annum, Birmingham

Online Direct Sales Manager, The Media Exchange £30000 - £45000 per annum + Excellent commission, pension, healthcare, City of London

Account Director, Blue Skies Marketing Recruitment L40000 to L50000 per annum, East Midlands

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