Friday, 1 February 2013

Digital AM - Twitter, Campaign Viral Chart, HMV, Jessops, BlackBerry

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Digital AM
Latest news
Twitter is an editorial medium and brands must get tone of voice right
Twitter is an editorial medium and brands must get tone of voice right
by Gordon MacMillan
01 February 2013, 11:28AM
Twitter held an event yesterday that highlighted once again the importance of finding your voice on Twitter.
Campaign Viral Chart: Diet Coke 'hunk' rides out Super Bowl rush
Campaign Viral Chart: Diet Coke 'hunk' rides out Super Bowl rush
by Ben Hall
01 February 2013, 09:13AM
Diet Coke's "hunk", brought back to celebrate the brand's 30th birthday, joins a host of Super Bowl ads in this week's most-shared virals.
HMV shouldn't be closing down its Twitter feed
HMV shouldn't be closing down its Twitter feed
by Gordon MacMillan
01 February 2013, 09:44AM
Troubled music retailer HMV caused a stir on Twitter yesterday as employees used the brand's official Twitter feed to live-blog mass redundancies taking place at the high street chain. This led to a call to close the brand's Twitter account down whic...
Jessops brand bought by Dragons' Den star Peter Jones
Jessops brand bought by Dragons' Den star Peter Jones
by Alex Brownsell
01 February 2013, 09:12AM
Jessops, the failed camera retailer, is set to be revived as an online-only brand by a consortium led by entrepreneur Peter Jones, star of BBC TV show 'Dragons' Den'.
Industry view: Was BlackBerry relaunch 'dictated by fear'?
Industry view: Was BlackBerry relaunch 'dictated by fear'?
by Lynsey Barber
01 February 2013, 11:00AM
RIM's long-awaited product launch and surprise rebrand as BlackBerry was 'slick' but 'dictated by fear' and its media handling showed 'the same old BlackBerry', in the view of tech PRs.
Elvis appoints Fiona Scott as MD
Elvis appoints Fiona Scott as MD
by Sara Kimberley
01 February 2013, 11:06AM
Elvis has appointed Fiona Scott as its new managing director.
Brand Barometer: Social media performance of Virgin Trains
Brand Barometer: Social media performance of Virgin Trains
by Staff
01 February 2013, 08:00AM
A look at the performance of Virgin Trains in social media over the past five months.
Also in the news
Blinkbox in talks with agencies after split with Shine
by John Owens, 31 January 2013, 02:00PM
Sony seeks more inclusive PlayStation Network image
by Matthew Chapman, 31 January 2013, 11:51AM
Facebook mobile revenues double
by Gordon MacMillan, 31 January 2013, 09:36AM
Ryanair's new comms chief to eschew social media
by Loulla-Mae Eleftheriou-Smith, 31 January 2013, 09:00AM
Latest Blog Entries
Want to smell like a Crème Egg?
Greg Taylor, 01 February 2013
Graphing Likes
Ines Nadal, 01 February 2013
Forget religion, could brands be the new champions of social values?
Chris Arnold, 01 February 2013
The New 'Data Myning' - personal curiosity can get us more for our money
Gavin Wheeler, 31 January 2013
How do you make a panda sneeze?
Mark Tomkins, TDA, 31 January 2013
I can hear clearly now the train has gone
John Carroll, 31 January 2013
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