Monday, 4 November 2013

Breaking news from Brand Republic - Co-op Bank, CHI, Tesco, Royal Mail, StrawberryFrog

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Latest news

Co-op Bank ads reassure customers about its ethics
Co-op Bank ads reassure customers about its ethics
by Maisie McCabe
04 November 2013, 09:41AM
The Co-operative Bank has taken out a national press ad in today's papers to stress its ethical banking credentials, as the bank reveals details of its rescue plan.
Christmas marketing: The rise of Britain's Super Bowl moment
Christmas marketing: The rise of Britain's Super Bowl moment
by Matthew Chapman
04 November 2013, 09:00AM
British sensibilities are notoriously affronted by the brashness of our American cousins but this Christmas the nation can expect an advertising event on a par with the Super Bowl, writes Matt Chapman.
StrawberryFrog shuts Amsterdam office
StrawberryFrog shuts Amsterdam office
by James Swift
04 November 2013, 08:59AM
StrawberryFrog Amsterdam is shutting down less than three months after its chief executive left to establish a new agency.
CHI leads creation of holding company
CHI leads creation of holding company
by James Swift
04 November 2013, 09:23AM
CHI & Partners and its affiliates have formed a holding company called The&Partnership that is backed by WPP.
Tesco to scan customers' faces in ad-targeting scheme
Tesco to scan customers' faces in ad-targeting scheme
by Loulla-Mae Eleftheriou-Smith
04 November 2013, 09:30AM
Tesco is set to install hundreds of screens that will scan people's faces as they queue at tills, which will determine their age and gender, to deliver tailored ads.
Royal Mail choir covers Beatles track in first TV ad for six years
Royal Mail choir covers Beatles track in first TV ad for six years
by Louise Ridley
02 November 2013, 05:40PM
Royal Mail has cast its post men and post women in its first TV spot since 2007, featuring a cover of 'All You Need Is Love' by The Beatles.
Five tips to help marketers take advantage of the 'Olympic effect'
Five tips to help marketers take advantage of the 'Olympic effect'
by Firefly Millward Brown
04 November 2013, 08:29AM
Young people believe the Olympics added a new dimension of friendliness, opportunity, hope and sense of community in London, writes Firefly Millward Brown.

Also in the news

The definitive lowdown on Facebook's Q3 performance
by Ron Scott, 01 November 2013, 04:00PM
M&C Saatchi launches underwear range with giant image of Ronaldo in pants
by Jonathan Tilley, 01 November 2013, 01:22PM
Havas Worldwide London wins pan-European Birds Eye Iglo account
by Jeremy Lee, 01 November 2013, 01:04PM
Manning Gottlieb wins £2m Odeon media account
by Louise Ridley, 01 November 2013, 11:45AM
Sarah Pinch confirmed as 2014 CIPR president-elect
by Alex Benady, 01 November 2013, 11:06AM

Opinion

Pay attention: your audience isn't
Pay attention: your audience isn't
by Matt Smith
31 October 2013, 04:27PM
When you look at the stats, it's scary how short our attention spans are becoming.
Ask Trevor: Do clothes matter?
Ask Trevor: Do clothes matter?
by Trevor Morris
01 November 2013, 10:00AM
Agony uncle and University of Westminster's visiting professor of PR Trevor Morris gives it to you straight.

From the blogs

The Wall blog

Barclays: yep, we've even got 'the internet'!!!
Jonathan Staines
02 November 2013, 12:53PM
My inspiring clients. Part 2 of 4.
Rachel Brushfield
02 November 2013, 6:37AM
Calories in disguise
Ian Moore
01 November 2013, 4:41PM

More...
A new dawn in Out-of-Home advertising
A new dawn in Out-of-Home advertising
by
31 October 2013, 09:55AM
Much has changed in the communications industry over recent times, we explore what this means for outdoor in this Campaign promotion in association with Media Co Outdoor.
Private Hear: November 2013
Private Hear: November 2013
by Staff
31 October 2013, 08:00AM
Andre Laurentino and Neil Lancaster review radio ads from the month just gone.
Applied Thinking 2013
Applied Thinking 2013
by
30 October 2013, 10:05AM
Welcome to 2013's Applied Thinking report. We call this strategy report Applied Thinking because it s precisely that. It s where some of the sharpest strategic minds in advertising apply their critical thinking to the very real imperatives currentl...
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