Dispatches - The 10 biggest stories on Marketing over the past seven days

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Marketing Daily Bulletin , 02nd November 2013

McDonald's ends 40-year-old Heinz deal after BK boss appointment   When a marketing strategy isn't really a strategy at all   How 3D printing is changing Cadbury's approach to NPD   The qualities that make a great modern marketer   Petals burst forth from volcano to promote Sony's 4K TVs   M&S runs Christmas teaser campaign   Is the CMO at risk of becoming extinct?       ADVERTISEMENT Can Marketers Own The Entire Customer Experience?   Can you predict or orchestrate the next step of the conversation with an individual customer? Tell us here for your chance to win £250 Amazon vouchers.       Facebook seeks more 'authentic' celeb content as it admits decline in young users   Fear and loathing in adland: why marketers should treat their agencies better   Asda marketing veteran Rick Bendel leaves Walmart post   JOBS BOARD Digital Brand Communication Manager , Ball & Hoolahan£50,000 per annum , Greater London   Digital PR Manager (Travel Brand) , Ultimate Asset£55000 - £60000 per annum + bonus and benefits , London   Comms Account Director- Electronics & FMCG brands- £58K , Ultimate Asset£50000 - £58000 per annum , City of London   Account Manager: Fantastic Integrated / Digital Agency c£30k , Fill Recruitment Ltdc£30k , Central London   Global Strategic Search Manager - Stunning FMCG Account , Ultimate Asset£30000 - £40000 per annum + Amazing Benefits , London

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