Marketing Daily - Asda challenges 'expensive' Aldi and Lidl with £50m value campaign. Plus Coke, BlackBerry and Facebook

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Marketing Daily Bulletin , 03rd January 2014

Asda challenges 'expensive' Aldi and Lidl with £50m value campaign   Coke suffers backlash after cutting gay marriage scene from Irish ad   BlackBerry parts ways with global creative officer Alicia Keys after one year   Facebook in legal row over alleged sharing of private message data   Helen Edwards: The exciting, exhausting and scary world of giving birth to a brand   Ecosystem management: why marketers must learn to think like ecologists   Passion and the pain facing Brazilians ahead of the World Cup: an insider's view   Aviva CMO Amanda Mackenzie recognised in New Year's Honours List   Evian suggests granny piggybacks with #liveyoungjanuary   Good friends 'don't let friends smoke' - says e-cig brand   Change4Life enlists Unilever, Pepsi Max and Asda for healthy living 'Smart Swap' campaign   Champions of design: Burberry   JOBS BOARD Marketing Manager , Ball & Hoolahan£55,000 + Car/Car Allowance , South East   Video Creative Solutions Sales Manager , Ultimate Asset£40000 - £65000 per annum + +comm+bens , London   Digital Account Manager , AF SelectionUp to £30,000 , Manchester   Marketing Manager - Branding Agency , WE ARE THOMAS£30-35k plus benefits , Central London   Fantastic Client Side Opportunity! Commercial Insight Manager - , Elizabeth Norman International£50000 - £65000 Per Annum , London       ADVERTISEMENT Rethink Marketing put your marketing in context with the right message at the right time and place.   “Admit it—as a digital marketer, you’re full of brilliant ideas.” Read More

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