Friday, 3 January 2014

Campaign Daily Fix - Maurice Lévy, Evian, Take Me Out, smartphone research, Brian Blessed, Asda

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Latest news
Clients pushed back investments or launches in Q4 2013, says Maurice Lévy
by Maisie McCabe,
03 January 2014, 01:11PM
Clients pushed back investments or launches in Q4 2013, says Maurice Lévy
Maurice Lévy, the chairman and chief executive of Publicis Groupe, has hinted the group's revenue growth softened in the final three months of 2013, after some of its clients pushed back new launches or media spend into 2014.
Evian suggests granny piggybacks with #liveyoungjanuary
by Louise Ridley,
02 January 2014, 02:21PM
Evian suggests granny piggybacks with #liveyoungjanuary
Evian will suggest how people can use the spirit of youth to beat the January blues throughout this month, in an ad campaign prompting consumers to "beg your granny to give you a piggyback" or "play sleeping lions" at work.
Just Eat to sponsor Take Me Out
by Maisie McCabe,
03 January 2014, 09:43AM
Just Eat to sponsor Take Me Out
Just Eat, the takeaway ordering website and app, has signed a deal to sponsor the new series of 'Take Me Out', the ITV Saturday night dating show presented by Paddy McGuinness.
People swap devices 21 times an hour, says OMD
by Louise Ridley,
03 January 2014, 11:46AM
People swap devices 21 times an hour, says OMD
People change the device they are using an average of 21 times an hour when they are at home, according to findings from OMD UK's Future of Britain research project.
Blessed and Pasquale return as Underdog climbs legal mountain
by Louise Ridley,
03 January 2014, 09:05AM
Blessed and Pasquale return as Underdog climbs legal mountain
National Accident Helpline has today launched its latest ad online, featuring the voice of the comedian Joe Pasquale as the injury-prone Underdog and the actor Brian Blessed as the booming voice of the law.
Security firm ADT returns with TV campaign
by James Swift,
03 January 2014, 12:18PM
Security firm ADT returns with TV campaign
ADT Fire & Security, the security services company, is releasing a new TV campaign that returns to the traumatising after-effects of being burgled, which featured in the brand's 2012 repositioning campaign.
Asda challenges 'expensive' Aldi and Lidl with £50m value campaign
by Alex Brownsell,
03 January 2014, 08:48AM
Asda challenges 'expensive' Aldi and Lidl with £50m value campaign
Asda has sounded the bell for another bout of value-based January marketing among UK supermarkets, vowing to invest £50m in price promotions that will make discounters such as Aldi look "expensive".
Aviva CMO Amanda Mackenzie recognised in New Year's Honours List
by Loulla-Mae Eleftheriou-Smith,
02 January 2014, 03:00PM
Aviva CMO Amanda Mackenzie recognised in New Year's Honours List
Amanda Mackenzie, the chief marketing and communication officer at Aviva and former president of the Marketing Society, has been awarded an OBE for services to marketing.
Facebook in legal row over alleged sharing of private message data
by Alex Brownsell,
03 January 2014, 09:29AM
Facebook in legal row over alleged sharing of private message data
Facebook is facing legal action in the US over claims it divulges the content of users' private messages to brands without their consent.

Latest Work

Public Health England "toxic cycle" by Dare/Now
02 January 2014, 10:28AM
Public Health England
Njoy "return the favour: friends don't let friends smoke" by Arcade Creative Group
03 January 2014, 09:19AM
Njoy
The electronic cigarette brand Njoy hopes to capitalise on people making New Year s resolutions not to smoke with its latest campaign, and is spending $50 million pushing it outside of the US. The spot was created by Arcade Creative Group in New York...
BBC One "Christmas gifts" by Rainey Kelly Campbell Roalfe/Y&R
20 December 2013, 01:01PM
BBC One
BBC One is releasing a series of celebrity-fronted ads that offer people advice for the Christmas season. Rainey Kelly Campbell Roalfe/Y R created the spots, which take the form of how-to videos, presented by a famous face. In one spot, singer Will.i...

Also in the news

Coke suffers backlash after cutting gay marriage scene from Irish ad
by Loulla-Mae Eleftheriou-Smith, 03 January 2014, 12:15PM
BlackBerry parts ways with global creative officer Alicia Keys after one year
by Matthew Chapman, 03 January 2014, 11:11AM
Hit or Miss? BBC's tease in build-up to airing Sherlock
by John Owens, 03 January 2014, 10:43AM
Change4Life unveils new 'smart swaps' ad
by Louise Ridley, 02 January 2014, 12:38PM
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