| | | | Asda says almost half of over-70s use tech to save money | | 03 January 2014, 12:03PM |  Did you spend part of your Christmas holiday showing your mum or dad how to use their new iPad or laptop? Research released today by Asda suggests the technologically inept senior is far less prevalent in reality than you might think. It has found that the vast majority - 85 per cent - of grandmothers over the age of 60 use the internet and smartphone apps to save money.
| | | | Infographic: the winners and losers in the Christmas ad battle | | 03 January 2014, 11:00AM | 
With the annual race for Christmas advert supremacy well and truly over, here’s an infographic looking at the winners and losers according to some of the biggest names in the marketing world as well as by judging the success using social media metrics as a benchmark.
| | | | John Lewis says the majority of online sales shopping came via mobile | | 02 January 2014, 12:14PM | 
People used to wonder what kind of sad sacks took time out of their Christmas celebrations to log on to their desktop computers and do a bit of sales shopping on December 25. But it seems to be a totally different story if you log on via a tablet or your mobile - at least according to John Lewis.
| | | | Infographic: 2013 - the year in social media | | 02 January 2014, 12:00PM |  Social media is no longer a trend in digital, it’s a variety of media that have quite simply transformed the way millions of us communicate, do business, find out about our world and make connections.
| | | | What can we expect in 2014? | | 02 January 2014, 11:51AM |  Inevitably at this time of year, the marketing media starts to look ahead to what the year ahead will bring. It is human nature to look for so called “big bangs”. Single, seismic events in a defined time span with easily identifiable outcomes. The much mocked “Year of Mobile” is a stark reminder for our industry to be cautious with sweeping predictions and yet increasingly we see 2014 already labelled with other terms such as programmatic, biddable, on demand and native.
| | | | Merry Christmas and a happy new year | | 23 December 2013, 2:16PM |  Hello Wall Blog readers. Thanks so much for all your support in 2013. We’re taking a break now until early January. In the meantime, we’d like to wish you all a peaceful and happy festive season and the very best for 2014.
| | | | Making content work for you | | 23 December 2013, 1:51PM |  The recent content led campaigns for Guinness and Sainsbury's (pictured) have illustrated that content marketing has finally arrived as a serious part of the marketing jigsaw. Perhaps most interestingly they have both, for very different reasons, served to highlight the questions that are being raised in marketing teams, such asHow do I guarantee the content works with my wider marketing strategy? How do I ensure my content is compelling enough? How do I choose the right platform? And of course which agency do I work with when my creative, PR and media agency are all claiming to be content experts?
Think audience!
To state the obvious, content takes your brand out of the ad break or away from the banner and sticks it firmly in the editorial space, next to all the great TV, radio, games and websites that you, and everyone you know, use every day to entertain, inform and educate. Content marketing doesn't just get compared to other beautifully crafted and brilliantly executed adverts. It's compared against TV shows, radio programmes, games and interactive experiences that are being made by broadcasters and creative companies that have the same level of experience in this sort of content as your ad agency has in the wonderful campaigns they create for you. This means thinking about audiences not consumers and putting your demographic at the heart of the creative thinking. It also means that...
| | | | Digital marketing predictions for 2014 | | 23 December 2013, 1:36PM |  What does 2014 have in store? The digital team at Stickyeyes give their views on the challenges and the opportunities that 2014 may bring.
Content for people, not for the sake of it
"There are lots of brands creating lots and lots of content at the moment," says Creative Communications Director, Heather Healy. "Unfortunately, whilst some of that is amazing, mind-blowing, shareable content, a disappointing amount of it is just content that exists for no other reason other than to try and get links. Brands really need to stop doing that in 2014.
| | | | Why I bought 8,000 Instagram followers for £9 | | 20 December 2013, 1:18PM |  I love Instagram. It’s by far and away my favourite social network. I was personally a big Facebook user, and although I’m on it 24/7 for work, I’ve seen in the past 18 months it become a lot more saturated with naff content, lame memes and uninspiring marketing messages. Only a few weeks ago I witnessed my first auto-play video advert in my timeline from British Airways, it was a nice video but having it automatically play was jilting. This morning, I was on the hunt for a freelancer to help out with a project and was told about People Per Hour via one of our SEO team. After trawling the site I was shown a trending, highly-reviewed advert for adding 8,000 Instagram followers for the princely sum of £9. Less than a six-piece bargain bucket at KFC. I’ll admit that I was immediately curious. We all know that Facebook punishes brand pages for fake Likes. But what about Instagram? It’s part of the Facebook Group, but doesn’t feel like it adheres to the same rules. They recently launched Direct Messages to compete with Snapchat, brands have immediately capitalised on this feature, notably Gap, with the first campaign. As we get even more hyped up about this network, and the ones to follow we have an underlying crisis bubbling away. It’s all to easy, just to fake it. My point in all of this? Reminding us all that this isn’t a race for likes, anyone with a credit card can buy numbers, but getting people to like, share and comment is the real measure of your social footprint.
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