Campaign Daily Fix - Cheryl Giovannoni, MediaCom, Starship/Three, Paddy Power, Guardian, Tiffany

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news International Women's Day: 'You make your own luck' says Cheryl Giovannoni by Louise Ridley, 04 March 2014, 12:47PM Ahead of International Women's Day on 8 March, we publish the first in our series of interviews with leading women from the advertising and media industries. MediaCom lifts Bozeat and Donovan to MD by Louise Ridley, 04 March 2014, 12:26PM MediaCom UK has appointed Danny Donovan, its managing partner and head of client services, and its London managing partner Luke Bozeat, as joint managing directors of MediaCom London. We Built This City rises up the charts after Three ad by James Swift, 04 March 2014, 11:37AM Starship's 1985 hit song 'We Built This City' has climbed to number 25 in the official UK single downloads chart after being featured in Three's latest TV campaign. Paddy Power Oscar Pistorius ad sparks ASA investigation after 46 complaints by Ben Bold, 04 March 2014, 12:25PM The Advertising Standards Authority (ASA) has launched an investigation into Paddy Power's latest campaign, after receiving 46 complaints over an ad guaranteeing to refund losing bets if South African athlete Oscar Pistorius is acquitted of murder. Will content kill traditional ad models? by Sarah Rowland and Georgina Brazier, 03 March 2014, 10:54AM Red Bull and Fendi are among the advertisers finding cleverer ways to connect with their audience, according to trend forecasting experts LS:N. Adidas launches gaming platform powered by social media starring Lionel Messi by Loulla-Mae Eleftheriou-Smith, 04 March 2014, 08:31AM Adidas has launched a new online gaming platform dubbed #fastorfail starring footballer Lionel Messi, which is powered by social media and offers one fan the chance to get to Rio for the Fifa World Cup. Why comparing Guardian and MailOnline's digital revenues is misleading by Arif Durrani, 04 March 2014, 12:53PM Guardian Media Group (GMG), publisher of theguardian.com and the Guardian and Observer newspapers, provided a fuller picture of its financial health today as its nears its full year trading and successfully sells its stake in Trader Media Group. Ogilvy & Mather lands Tiffany global ad account by James Swift, 04 March 2014, 09:23AM Ogilvy & Mather Worldwide has won the jeweller Tiffany & Co's global advertising account after a competitive pitch. Promoted Inside... Razorfish by Stuart Derrick, 27 February 2014, 09:00AM In the past year, Razorfish has burst on to the London advertising scene, scooping ten new-business wins and numerous creative awards. In the first of a new Inside series, Campaign went along to find out what has got into this formerly quiet digital ... ________ Also in the news Premier Foods announces 'double-digit' boost to marketing investment by Ben Bold, 04 March 2014, 11:59AM Thinkbox plans to treble reach of TV training by Louise Ridley, 04 March 2014, 10:52AM Samsung claims brand was 'organically' used in Ellen DeGeneres' Oscars selfie by Loulla-Mae Eleftheriou-Smith, 04 March 2014, 11:45AM Rebranding feminism: how brands should change to ride the fourth wave by Jane Bainbridge, 04 March 2014, 08:00AM Latest Jobs Senior Merchant Sales Consultant £32000 - £38000 per annum + 20% Bonus + Package, City of London SEO Account Manager - Agency To £35,000, London Search PPC Lead £40000 - £50000 per annum, City of London Account Executive £25000.00 - £29000.00 per annum + bonus + excellent benefits, London Creative Designer £40k (DOE), Based in Central London (E1) More Jobs Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.