Media AM - The Guardian and MailOnline, Thinkbox, MediaCom, ITV, tablet ads, The Sun

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04th March 2014

Why comparing Guardian and MailOnline's digital revenues is misleading Guardian Media Group (GMG), publisher of theguardian.com and the Guardian and Observer newspapers, provided a fuller picture of its financial health today as its nears its full year trading and successful sells its stake in Trader Media Group.     Thinkbox plans to treble reach of TV training Thinkbox, the marketing body for commercial TV, is ramping up its investment in training this year and aims to treble the number of people it trains to 1,000.     MediaCom lifts Bozeat and Donovan to MD MediaCom UK has appointed Danny Donovan, its managing partner and head of client services, and its London managing partner Luke Bozeat, as joint managing directors of MediaCom London.     ITV to ditch Daybreak for Good Morning Britain ITV has confirmed plans for a new breakfast show called 'Good Morning Britain', fronted by Susanna Reid, Ben Shephard, Charlotte Hawkins and Sean Fletcher, replacing 'Daybreak'.     Tablet ads offer a great vehicle for luxury brands Tablets offer an exciting new opportunity for premium and luxury brands, says Neil Cunningham, head of digital at specialist media shop Cream UK.     The Sun's Page 3 partners breast cancer charity CoppaFeel for six-month deal Breast cancer charity CoppaFeel has partnered with The Sun's Page 3 in a six-month deal to run a 'Check'em Tuesday' campaign, encouraging women to check for breast cancer every week.     Marketers should prepare for a shift in the global balance of social media The comforting phrase "social is local" has echoed through marketing departments for a while now. Comforting because it suggests it's enough to have experienced, tech-savvy people, who know their own community backyard, representing the brand on the ground.     My Media Week: Richard Dunmall This week, Richard Dunmall, managing director, advertising, Bauer Media is somewhat star-struck when he joins MediaCom at the Ronan O'Gara testimonial dinner.     WhatsApp is an intriguing business. But not because it cost a whopping $19bn The past few days have been filled with spluttering pundits comparing the WhatsApp acquisition by Facebook to some sort of end times. "$19 billion!" they cry. "For what?! They don't even take advertising!" Indeed, they don't.     Is the Telegraph's digital revolution the right course? Does the exodus of senior journalists suggest divided opinions on the news brand's digital drive? By David Benady.     Time Out eyes local ad offering under O'Hara How can the magazine make up for the loss of copy sales and also pay for an increased print run? Its new chief commercial officer tells David Benady about her big plans.     The Brits' successful flop highlights the complex social media landscape In a week dominated by Facebook's staggering acquisition of WhatsApp, and the clash of tech and mobile developments at the Mobile World Congress, social and mobile are top of mind.     All-star media cast vies for success at Oscars Digital Cinema Media is gearing up for the Academy Awards with its inaugural Fantasy Film League. Tom Linay explains.     Tech viewpoint on multiscreening Attention is today's biggest challenge in an always-on digital world. Consumers' attention is being pulled in multiple directions, with multiple devices vying for share.   Latest blogs   The cookie hasn't died...yet Saturday 26 May 2012. A date which will live in infamy.     Weve's Nigel Clarkson's gone to Barca, so you don't have to: Day 2 The "networking" session went on pretty solidly into the night after day one of the Mobile World Congress in Barcelona, but Weve's commercial leader, Nigel Clarkson, has shaken it off to report back on day two.     IMterview: Facebook and WhatsApp - what should agencies do with IM? Paul and Darika, the 'Trinny and Susannah' of digital marketing, ponder what Facebook's acquisition of instant messaging service Whatsapp means agencies should do in the space.     Weve's Nigel Clarkson's gone to Barca, so you don't have to The first thing that hits you at the Mobile World Congress (MWC) in Barcelona is the sheer scale of the event.     Why engagement is not the same as attention A few years ago (2011 to be precise) Dave Brennan penned an excellent blog piece discussing the themes of engagement and attention, arguing that they are not the same thing but at the same time, are related to each other.

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