Marketing Daily - ASA to investigate Paddy Power's Oscar Pistorius ad. Plus Apple, Adidas and The Sun

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Marketing Daily Bulletin , 04th March 2014

Paddy Power Oscar Pistorius ad sparks ASA investigation after 46 complaints   Rebranding feminism: how brands should change to ride the fourth wave   Three ways for brands to better reach a female online audience   Apple's launch into social media rumoured with Tumblr campaign   Adidas launches gaming platform powered by social media starring Lionel Messi   Samsung claims brand was 'organically' used in Ellen DeGeneres' Oscars selfie   Helen Edwards: If your brand is becoming irrelevant, be sure to arrest the slide early   Marketers should prepare for a shift in the global balance of social media   Who is interested in your brand, and why? Marketers can't afford not to know   #web25 Dotcom failures gave the early internet a sense of the 'emperor's new clothes'   The Sun's Page 3 partners breast cancer charity CoppaFeel for six-month deal   Premier Foods announces 'double-digit' boost to marketing investment   Tefal's Shrove Tuesday flipping fun with #PancakeSelfie app   'How to make a movie' Google ad stars Andrew Stanton and amateur contributions       ADVERTISEMENT Sitecore Digital Trendspot - the key marketing event of 2014   'Digitally Ever After' is a one-day event where you can discover digital marketing tools to engage, inform and retain your audience. Don't miss the essential industry occasion of 2014. Find out more!       JOBS BOARD Junior Account Director / Account Director - Fabulous Global Agency - Central London - to £47k , Fill Recruitment Ltdto £47k , Central London   ACCOUNT MANAGER | Integrated Agency | Confectionery | up to £30k , Judi Pattonup to £30k , London   ACCOUNT DIRECTOR - Creative London Agency - MOBILE/Social Media - £40-47k , Judi Patton£40-47k , London   Digital Content Editor, stunning agency, up to £22k , Fill Recruitment Ltdup to £22k , Central   VP - Marketing and Communications - Corporate Banking , EMR£80000 - £85000 per annum , London

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