Tuesday, 4 March 2014

Digital AM - Three, Thinkbox, Apple, Adidas

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Digital AM

Latest news

We Built This City rises up the charts after Three ad
We Built This City rises up the charts after Three ad
by James Swift
04 March 2014, 11:37AM
Starship's 1985 hit song 'We Built This City' has climbed to number 25 in the official UK single downloads chart after being featured in Three's latest TV campaign.
Thinkbox plans to treble reach of TV training
Thinkbox plans to treble reach of TV training
by Louise Ridley
04 March 2014, 10:52AM
Thinkbox, the marketing body for commercial TV, is ramping up its investment in training this year and aims to treble the number of people it trains to 1,000.
Apple's launch into social media rumoured with Tumblr campaign
Apple's launch into social media rumoured with Tumblr campaign
by Matthew Chapman
04 March 2014, 10:01AM
Apple is believed to have launched its first social media campaign, having previously eschewed the channel, with a Tumblr page for its iPhone 5c.
Adidas launches gaming platform powered by social media starring Lionel Messi
Adidas launches gaming platform powered by social media starring Lionel Messi
by Loulla-Mae Eleftheriou-Smith
04 March 2014, 08:31AM
Adidas has launched a new online gaming platform dubbed #fastorfail starring footballer Lionel Messi, which is powered by social media and offers one fan the chance to get to Rio for the Fifa World Cup.

Also in the news
Ten things you need to know about programmatic
by Graham Wylie, 26 February 2014, 04:08PM
Microsoft top marketer out as Clinton aide promoted to strategy chief
by Loulla-Mae Eleftheriou-Smith, 03 March 2014, 11:31AM
Guardian website showcases a decade of Oscars fashion
by Loulla-Mae Eleftheriou-Smith, 03 March 2014, 12:30PM
NSPCC holds digital roster pitch
by James Swift, 03 March 2014, 08:39AM

From the blogs

The Wall

How experiential will become a new form of market research
Will Northover
04 March 2014, 10:33AM
How do businesses sell to 'Generation Free'?
Tom McJennett
04 March 2014, 10:19AM
Music and fashion, a relationship made to last
Alison Corbett
04 March 2014, 10:11AM
Soft and Strong (and sometimes quite long)
TESS ALPS
04 March 2014, 9:19AM
SIMPLE DOESN'T LIE
Dave Trott
04 March 2014, 9:18AM


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