Tuesday, 4 March 2014

Breaking news from Brand Republic - Adidas, The Sun, Ogilvy & Mather, Apple, content marketing

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Latest news
Adidas launches gaming platform powered by social media starring Lionel Messi
Adidas launches gaming platform powered by social media starring Lionel Messi
by Loulla-Mae Eleftheriou-Smith
04 March 2014, 08:31AM
Adidas has launched a new online gaming platform dubbed #fastorfail starring footballer Lionel Messi, which is powered by social media and offers one fan the chance to get to Rio for the Fifa World Cup.
The Sun's Page 3 partners breast cancer charity CoppaFeel for six-month deal
The Sun's Page 3 partners breast cancer charity CoppaFeel for six-month deal
by Matthew Chapman
04 March 2014, 09:12AM
Breast cancer charity CoppaFeel has partnered with The Sun's Page 3 in a six-month deal to run a 'Check'em Tuesday' campaign, encouraging women to check for breast cancer every week.
Ogilvy & Mather lands Tiffany global ad account
Ogilvy & Mather lands Tiffany global ad account
by James Swift
04 March 2014, 09:23AM
Ogilvy & Mather Worldwide has won the jeweller Tiffany & Co's global advertising account after a competitive pitch.
Apple's launch into social media rumoured with Tumblr campaign
Apple's launch into social media rumoured with Tumblr campaign
by Matthew Chapman
04 March 2014, 10:01AM
Apple is believed to have launched its first social media campaign, having previously eschewed the channel, with a Tumblr page for its iPhone 5c.
How content marketing keeps brands real
How content marketing keeps brands real
by Kevin Sutherland
27 February 2014, 09:45AM
Agencies may be bombarding you with "content" ideas, but if you have yet to establish a strategy, they might not be right for your brand. Here's some advice to help you find the way to a distinctive experience.

Also in the news
Paddy Power courts controversy with Oscar Pistorius murder trial refund offer
by Alex Brownsell, 03 March 2014, 08:00AM
Cobra introduces bra-making brewer 'The Boss'
by Louise Ridley, 03 March 2014, 01:02PM
ITV to ditch Daybreak for Good Morning Britain
by Arif Durrani, 03 March 2014, 01:27PM
Microsoft top marketer out as Clinton aide promoted to strategy chief
by Loulla-Mae Eleftheriou-Smith, 03 March 2014, 11:31AM

From the blogs

The Wall blog

Soft and Strong (and sometimes quite long)
TESS ALPS
04 March 2014, 9:19AM
SIMPLE DOESN'T LIE
Dave Trott
04 March 2014, 9:18AM
Steven Moffat at NABS
NABS
03 March 2014, 2:26PM
Small screen, big opportunity: capitalising on consumers' nomophobia
Ian Stockley
03 March 2014, 1:00PM


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