| Small screen, big opportunity: capitalising on consumers' nomophobia | | 03 March 2014, 1:00PM |  Nomophobia. Over half of us have experienced it: the fear of losing mobile signal, running out of battery or losing sight of your phone. That a name has been coined for this condition is perhaps a more telling sign about the role of mobiles than how many people will admit to experiencing it. Over the course of the last 10-15 years, the mobile has gone from a simple portable phone to being as indispensable as your keys and wallet.
| | | | The scary thing is, our autopilot is terrible at strategy | | 03 March 2014, 11:25AM |  Everyone with a passing interest in behavioural science knows that we humans make most of our decisions using our ‘autopilot’, which bypasses our need to think too much about what we’re doing. In marketing strategy, we need to be wary of our autopilot in order to make good long-term decisions for our clients. In social marketing strategy, we need to be more than just aware of our autopilot – we need to be damn right afraid of its influence over our decision-making!
| | | | | | | Ten mistaken beliefs about customer communities | | 28 February 2014, 11:49AM |  Starting a community? Here are ten things you might believe — but shouldn't.
I had a meeting two weeks ago with a customer whose community went live back in March of last year. There's so much that a company learns in the first year of having a live, real-time dialogue with customers happening every day on its website. At one point in the meeting I commented about an issue they encountered. "You know, everyone is afraid of x, but what they really need to fear is y," I said. She immediately smiled and replied, "You're right!"
| | | | The growth of online performance marketing in the UK is encouraging but there's no room for complacency | | 28 February 2014, 9:38AM |  As expected, the IAB and PricewaterhouseCoopers' second annual study into the UK's Online Performance Marketing (OPM) industry indicated continued robust growth for the sector.
The channel generated more than £14 billion in sales for UK advertisers in 2013 from just £1 billion of advertising spend, an impressive return on investment by any standard. And sales grew 15% over the previous year, picking up from the 12% year-on-year growth indicated in the last study. Once again, the report has provided fantastic ammunition to point to the enormous value that OPM delivers.
| | | | Predicting the Oscars with social media (and the problem with Her) | | 28 February 2014, 9:00AM |  There is a problem with Her. No, not her. I mean… Her. You see Her there, but she's hard to figure out. You've been nervous about Her. At first you try not to think about Her, but you can't ignore Her…you're not allowed to ignore Her. So what do you do? You start to think of Her in a way you don't think about the others. Then, you try a new version of Her. Or just forget about Her completely, and move on.
| | | | Muhammad Ali joins the rumble on Twitter | | 27 February 2014, 3:13PM |  Former world heavyweight boxing champion Muhammad Ali has jumped into the ring on Twitter. While his handle @MuhammadAli was active before, it seems like the greatest will now be tweeting from it himself.
| | | | | | | The facts about Twitter trolling | | 27 February 2014, 1:21PM |  Twitter trolling is in the news again with GB short track speed skater Elise Christie becoming the target of threats on the popular social media platform following her disqualification from the 500m race at the Sochi Winter Games. This is the latest in a series of social media attacks on GB Olympians with Rebecca Adlington (pictured), Beth Tweddle and Tom Daley, to name just a few high profile cases, all suffering over the last 12 months.
| | | | Can your LinkedIn company page replace your corporate website? | | 27 February 2014, 12:06AM |  There is a raging debate amongst marketing and corporate communications professionals as to what is more engaging and important. Is it your company's LinkedIn page or your company's website? Undoubtedly I believe that it is your LinkedIn company page and here's why:
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