Monday, 3 March 2014

Digital AM - Microsoft, Google, NSPCC, Ebookers, Hope for Justice

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Digital AM

Latest news

Microsoft top marketer out as Clinton aide promoted to strategy chief
Microsoft top marketer out as Clinton aide promoted to strategy chief
by Loulla-Mae Eleftheriou-Smith
03 March 2014, 11:31AM
Microsoft is having its biggest senior management shake-up since Satya Nadella joined as chief executive last month, as top marketer Tami Reller leaves the tech giant and former Clinton family aide Mark Penn becomes chief strategy officer.
Will content kill traditional ad models?
Will content kill traditional ad models?
by Sarah Rowland and Georgina Brazier
03 March 2014, 10:54AM
Savvy advertisers are finding cleverer ways to connect with their audience. Whether it's restoring historical buildings or exploring scientific boundaries in space, clients are spending their ad budget outside of traditional models.
Google's advice on getting noticed on YouTube
Google's advice on getting noticed on YouTube
by Sarah Rowland and Georgina Brazier
28 February 2014, 09:40AM
Charlotte Morton, the head of creative agency partnerships at Google, explains how brands and their agencies can build an audience on YouTube.
NSPCC holds digital roster pitch
NSPCC holds digital roster pitch
by James Swift
03 March 2014, 08:39AM
NSPCC, the children's charity, is contacting agencies as it seeks to build a digital roster.
Quiet Storm scoops Ebookers' ad account
Quiet Storm scoops Ebookers' ad account
by James Swift
03 March 2014, 08:48AM
Ebookers, the online travel agent, has appointed Quiet Storm to its pan-European advertising account.
Anti-slavery charity creates '12 Years a Slave' tactical ad after Oscar win
Anti-slavery charity creates '12 Years a Slave' tactical ad after Oscar win
by Maisie McCabe
03 March 2014, 09:49AM
Hope for Justice, the anti-slavery charity, has created a tactical campaign to highlight modern slavery to take advantage of the publicity around '12 Years a Slave' winning the Best Picture Oscar.

Also in the news
John Lewis launches JLAB technology incubator with £100,000 investment fund
by Matthew Chapman, 02 March 2014, 12:01AM
Man Utd teams with Google for pitch-side digital competition
by James Swift, 28 February 2014, 10:07AM
Westfield partners London Live for multi-screen shopping
by Louise Ridley, 28 February 2014, 11:11AM
Travel marketers: leverage behavioural data to deliver smart travel guides
by Dave Walters, 27 February 2014, 03:00PM

From the blogs

The Wall

The scary thing is, our autopilot is terrible at strategy
Olly Honess
03 March 2014, 11:25AM
I'M NOT DAVE TROTT BUT MAYBE YOU DON'T WORK IN ADVERTISING...
Jonathan Staines
02 March 2014, 10:49PM
Last brand standing
Ian Moore
01 March 2014, 3:02PM
The symbiosis between advertising and Oscar-winning creativity
Campaign Guest
28 February 2014, 12:10PM
Predicting the Oscars with social media (and the problem with Her)
Andrew Panos
28 February 2014, 12:00PM


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