Marketing Daily - What brands should know about the new woman consumer. Plus Paddy Power, Reebok and the Oscars

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Marketing Daily Bulletin , 03rd March 2014

What brands should know about the new woman consumer   Claire Beale: From stereotypes to semantics, why gender matters   Paddy Power courts controversy with Oscar Pistorius murder trial refund offer   #www25 Tim Berners-Lee: 'Creating the web was really an act of desperation'   #www25: 'The internet changed our world and made the incredible possible'   The Oscars selfie: Talent needs tech, just as tech needs talent   Microsoft top marketer out as Clinton aide promoted to strategy chief   Reebok introduces new 'delta' logo in quest for fitness market   Tesco under attack for reneging on sustainability pledges with 'dodgy' tuna   Birds Eye focuses on family life with £60m relaunch campaign   John Lewis launches JLAB technology incubator with £100,000 investment fund   Virgin set to expand travel offer with new cruises brand launch   Guardian website showcases a decade of Oscars fashion       ADVERTISEMENT Sitecore Digital Trendspot - the key marketing event of 2014   'Digitally Ever After' is a one-day event where you can discover digital marketing tools to engage, inform and retain your audience. Don't miss the essential industry occasion of 2014. Find out more!       JOBS BOARD Junior Account Director / Account Director - Fabulous Global Agency - Central London - to £47k , Fill Recruitment Ltdto £47k , Central London   ACCOUNT MANAGER | Integrated Agency | Confectionery | up to £30k , Judi Pattonup to £30k , London   ACCOUNT DIRECTOR - Creative London Agency - MOBILE/Social Media - £40-47k , Judi Patton£40-47k , London   Performance Director / Search Director - Global Media Agency, Dubai , HR SourceTax Free + Benefits + Bonus , Dubai, United Arab Emirates   Brand Development Consultant x 2 , Rare SelectionUp to £48000 + benefits , London

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