Media AM - Foxy Bingo, newsbrands' readership figures, Hooch, Paddy Power, FT Group

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03rd March 2014

Foxy Bingo owner moves media to UM London Cashcade, the owner of Foxy Bingo and Cheeky Bingo brand, has awarded its £8 million media planning and buying business to UM London.     Quality newsbrands enjoy readership highs in 2013 The UK's quality newsbrands enjoyed record readership figures in 2013, with significant year-on-year growth across fuelled by digital extensions for all national titles not behind a paywall.     Will content kill traditional ad models? Savvy advertisers are finding cleverer ways to connect with their audience. Whether it's restoring historical buildings or exploring scientific boundaries in space, clients are spending their ad budget outside of traditional models.     Hooch appoints More and MJ Media for Keith Lemon campaign Hooch, the alcopop popular in the 1990s, has appointed More Creative and MJ media to create a two-year comeback campaign fronted by the comedy character Keith Lemon.     Paddy Power courts controversy with Oscar Pistorius murder trial refund offer Paddy Power has again provoked controversy with the launch of a campaign guaranteeing to refund losing bets if South African athlete Oscar Pistorius is acquitted in his murder trial.     FT Group profits reach £55m despite 'weak' advertising The Financial Times Group achieved profits of £55m in 2013, up 17% year on year as strong growth in digital and content businesses are reported to have "more than offset weak advertising".     MEC promotes Bowden and Dormieux to co-CEO MEC has promoted Stuart Bowden, its managing director, and Jason Dormieux, its chief operating officer, as joint chief executives of the UK, replacing Steve Hatch.     ITV confirms major shake-up of Daybreak British broadcaster ITV has confirmed plans to make significant changes to its underperforming morning show 'Daybreak', which could be renamed 'Good Morning Britain'.     Weve's Nigel Clarkson's gone to Barca, so you don't have to: Day 3 Day three of the World Mobile Congress and Weve's commercial director Nigel Clarkson is bringing it home.     My Media Week: Richard Dunmall This week, Richard Dunmall, managing director, advertising, Bauer Media is somewhat star-struck when he joins MediaCom at the Ronan O'Gara testimonial dinner.     WhatsApp is an intriguing business. But not because it cost a whopping $19bn The past few days have been filled with spluttering pundits comparing the WhatsApp acquisition by Facebook to some sort of end times. "$19 billion!" they cry. "For what?! They don't even take advertising!" Indeed, they don't.     Is the Telegraph's digital revolution the right course? Does the exodus of senior journalists suggest divided opinions on the news brand's digital drive? By David Benady.     Time Out eyes local ad offering under O'Hara How can the magazine make up for the loss of copy sales and also pay for an increased print run? Its new chief commercial officer tells David Benady about her big plans.     The Brits' successful flop highlights the complex social media landscape In a week dominated by Facebook's staggering acquisition of WhatsApp, and the clash of tech and mobile developments at the Mobile World Congress, social and mobile are top of mind.     All-star media cast vies for success at Oscars Digital Cinema Media is gearing up for the Academy Awards with its inaugural Fantasy Film League. Tom Linay explains.     Tech viewpoint on multiscreening Attention is today's biggest challenge in an always-on digital world. Consumers' attention is being pulled in multiple directions, with multiple devices vying for share.   Latest blogs   The cookie hasn't died...yet Saturday 26 May 2012. A date which will live in infamy.     Weve's Nigel Clarkson's gone to Barca, so you don't have to: Day 2 The "networking" session went on pretty solidly into the night after day one of the Mobile World Congress in Barcelona, but Weve's commercial leader, Nigel Clarkson, has shaken it off to report back on day two.     IMterview: Facebook and WhatsApp - what should agencies do with IM? Paul and Darika, the 'Trinny and Susannah' of digital marketing, ponder what Facebook's acquisition of instant messaging service Whatsapp means agencies should do in the space.     Weve's Nigel Clarkson's gone to Barca, so you don't have to The first thing that hits you at the Mobile World Congress (MWC) in Barcelona is the sheer scale of the event.     Why engagement is not the same as attention A few years ago (2011 to be precise) Dave Brennan penned an excellent blog piece discussing the themes of engagement and attention, arguing that they are not the same thing but at the same time, are related to each other.

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