Friday, 4 July 2014

Digital AM - Google Glass, Apple, AOP Awards, Viral Chart, eBay

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Digital AM

Latest news

Betfair to use Google Glass in live TV betting slots
Betfair to use Google Glass in live TV betting slots
by Alex Brownsell
04 July 2014, 08:30AM
Betfair has revealed plans to become the first bookmaker to use Google Glass in its TV betting slots, as part of a "wider business plan" to use the technology to improve consumers' betting experience.
Why marketers should avoid Apple's 'bleeding edge' approach to digital technology
Why marketers should avoid Apple's 'bleeding edge' approach to digital technology
by Staff
04 July 2014, 08:30AM
In our latest 'Bums on Seats' video offering advice from the UK's leading marketers, we ask whether the marketing profession is suffering from a digital skills deficit.
Immediate Media, Dennis Publishing, Hearst Media, Global Radio and Vice Media win at AOP Awards
Immediate Media, Dennis Publishing, Hearst Media, Global Radio and Vice Media win at AOP Awards
by Staff
04 July 2014, 09:36AM
Immediate Media, Dennis Publishing, Hearst Media, Global Radio and Vice Media all took away top awards at last night's AOP Awards.

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Always 'like a girl' ad tops Campaign Viral Chart
Always 'like a girl' ad tops Campaign Viral Chart
by Sara Kimberley
04 July 2014, 11:17AM
Always, the sanitary towel brand, has entered the Campaign Viral Chart in the number one spot with its film about what it means to do things "like a girl", knocking Activia's Shakira video into second place.
An agency view on the 'right to be forgotten'
An agency view on the 'right to be forgotten'
by Will Arnold-Baker
04 July 2014, 09:52AM
Will Arnold-Baker, the managing director of Publicis London, gives his view about Google's first week of implementing the European Court of Justice's ruling that people have a "right to be forgotten".
ZenithOptimedia retains O2 and snatches Spanish market
ZenithOptimedia retains O2 and snatches Spanish market
by Louise Ridley
03 July 2014, 04:05PM
Telefónica, the owner of O2, has consolidated its global media planning and buying account into Publicis Groupe, retaining ZenithOptimedia in the UK.
EBay rolls out Click & Collect to further 500 Argos stores
EBay rolls out Click & Collect to further 500 Argos stores
by Ben Bold
03 July 2014, 01:23PM
EBay is rolling out its Click & Collect service across 650 Argos stores and opening it to 65,000 sellers by the end of 2014, less than a year after it announced a trial of the service.
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From the blogs

Just who's in charge here?
Jon Davie
04 July 2014, 9:50AM
The virtue of advertising with Vice
Nick Zarb
04 July 2014, 9:22AM
3 reasons social sales are about to take off
Rob Blackie
04 July 2014, 8:27AM
Long live direct
Nicky Bullard
03 July 2014, 11:45AM
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