Marketing Daily - What really happens to consumers when they see cats in ads + Lidl, Gillette and Novak Djokovic

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Marketing Daily Bulletin , 07th July 2014

What really happens to consumers when they see cats in ads Three prints spoof apology letter to hapless holiday-less consumers Sponsors congratulate Novak Djokovic on Wimbledon win Lidl plots 'more British' brand in drive for customers Cristiano Ronaldo launches CR7 fashion range and website WeChat-owner Tencent on China's impact on international marketing - not vice versa Imperial War Museum releases film announcing WWI exhibition Digital democracy creation: how the marketing industry made its voice heard Why discounting can put your customers' loyalty at risk From mutton chops to manscaping, Gillette takes a trip through 100 years of male grooming Why brand and music collaborations need to work for the fans, not the brands Why brands should beware of Facebook's emotional engineering JOBS BOARD Digital Marketing Manager , Ibiza Rocks30 - 34K DOE plus performance related bonus , London (Central), London (Greater) Brand Manager , Win Technologies£40,000 - £45,000 per annum plus bonus and benefits , Camden, London (Greater) Head of Marketing - SyFy , NBC UniversalCompetitive , London (Greater) / London (Central), London (Greater) Senior Investor Engagement Consultant , Radley YeldarCompetitive Salary + Bonus + Benefits , London (Greater) Senior Account Manager - Up to £34,000 , Stopgap£30000 - £34000 per annum , London (Central), London (Greater)

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