| | | | 4 content marketing challenges technology can solve | | Jonathan Rose | | 07 July 2014, 7:50AM | There is no doubt that the content marketing revolution has taken agencies and brands by storm. As the content industry matures into an estimated $4 billion industry this is cause for celebration: marketing has ideologically moved away from unhelpful, shouty, interruptive advertising to delivering utility through entertaining and informative content that meets consumers' needs and lifestyle interests.
| | | | Eliminating the mobile middlemen | | Charlie Faulkner | | 07 July 2014, 7:40AM | The Wolf of Wall Street is perhaps the must see movie of the year due to the way in which it encapsulates the trading that went on in the late 80s. Aside from the glorification of debauchery, great acting and amazing cinematography, it did deliver some serious messages. At the time, individuals were making huge amounts of money in unscrupulous ways. There was money to be made by capitalising on the confusion caused when clients were unsure exactly of what they were buying and the methods used to trade.
| | | | Just who's in charge here? | | Jon Davie | | 04 July 2014, 9:50AM | The latest moral outrage to hit the internet centered on news this week that Facebook had been emotionally manipulating people via the news feed, denying them positive content to see if it made them sad, and vice versa. Angry tweets and blogs abounded, the digital equivalent of grabbing pitchforks and torches.
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