Monday, 7 July 2014

The Wall > Research measurement needs to think outside the box

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Research measurement needs to think outside the box
Jennie Sallows
07 July 2014, 9:55AM

Billboard ooh by Christiano Betta, FlickrThinkbox's latest Pathways To Profit research, carried out in conjunction with Ebiquity, proclaims TV advertising creates the most profit for advertisers. The study also suggests out-of-home (OOH) advertising delivers a negative return on investment.

4 content marketing challenges technology can solve
Jonathan Rose
07 July 2014, 7:50AM

Is brand journalism the future of content marketing?There is no doubt that the content marketing revolution has taken agencies and brands by storm.

As the content industry matures into an estimated $4 billion industry this is cause for celebration: marketing has ideologically moved away from unhelpful, shouty, interruptive advertising to delivering utility through entertaining and informative content that meets consumers' needs and lifestyle interests.

Eliminating the mobile middlemen
Charlie Faulkner
07 July 2014, 7:40AM

smartphoneThe Wolf of Wall Street is perhaps the must see movie of the year due to the way in which it encapsulates the trading that went on in the late 80s. Aside from the glorification of debauchery, great acting and amazing cinematography, it did deliver some serious messages. At the time, individuals were making huge amounts of money in unscrupulous ways. There was money to be made by capitalising on the confusion caused when clients were unsure exactly of what they were buying and the methods used to trade.

Just who's in charge here?
Jon Davie
04 July 2014, 9:50AM

Facebookbuilding640The latest moral outrage to hit the internet centered on news this week that Facebook had been emotionally manipulating people via the news feed, denying them positive content to see if it made them sad, and vice versa. Angry tweets and blogs abounded, the digital equivalent of grabbing pitchforks and torches.

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