Media PM - The week's most read

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04th July 2014

ShortList Media closes Never Underdressed putting 14 staff at risk Shortlist Media, the publisher of Shortlist and Stylist magazines, is closing its Never Underdressed fashion website, putting 14 staff at risk of redundancy. Luis Suárez 'should have gone to Specsavers' says cheeky Twitter campaign Specsavers reacted to footballer Luis Suárez apparently biting Italy's Giorgio Chiellini in a World Cup match last night, with a tactical tweet pointing out the difference between cannelloni and Chiellini. Stuff magazine drops girls from covers Haymarket Media Group, the publisher of Stuff magazine, has dropped images of women from the magazine's covers after "non-girl" front pages proved more popular on the newsstand. ZenithOptimedia retains O2 and snatches Spanish market Telefónica, the owner of O2, has consolidated its global media planning and buying account into Publicis Groupe, retaining ZenithOptimedia in the UK. Ogilvy crushes Google on Twitter Ogilvy was the most-talked about brand on social media at the Cannes Lions International Festival of Creativity, ranking up more than three times the mentions of Twitter and Google combined. Bulmers launches cross-screen campaign using latest Microsoft tech Bulmers, the Heineken-owned cider brand, has released the first UK campaign using Microsoft's latest technology, which ensures that people never see the same ad twice across different devices. Mobile to rocket to 40% of UK adspend by 2018 UK mobile adspend is set to double this year to £2 billion and will represent 39.1 per cent of total adspend by 2018, according to research from eMarketer. Sky Media hires Unilever's Rachel Bristow to lead commercial partnerships Sky Media has appointed Unilever's Rachel Bristow in the role of director of client partnerships and collaboration, as the company seeks to forge deeper commercial partnerships with major advertisers. Fifa World Cup breaks TV records around the world Roy Hodgson's England football team may have squashed hopes of historic TV sporting highs in the UK, but elsewhere the Fifa World Cup coverage from Brazil is setting TV viewing records in 2014. Vizeum beats OMD in final shoot out for £40m Camelot media Camelot, the operator of The National Lottery, has consolidated its £40 million media planning and buying account into Vizeum, after a final two-way shoot out against one of the incumbents, OMD UK. Passionate Gottlieb still has a buzz for Omnicom Omnicom Media Group's EMEA chief of 13 years is not quite ready to leave the company yet - particularly in the midst of the biggest-ever social experiment. By Louise Ridley. ESI Media unveils 'one-stop shop' commercial content unit ESI Media is launching a multiplatform commercial content unit that will span its portfolio, including the London Evening Standard, The Independent, i and London Live. The new normal is now upon us, and the Financial Times is feeling confident Take a look around you. For the first time in more than five years, this is the new normal for businesses in the UK. Microsoft places greater emphasis on advertising The tech giant sees advertising as a key focus, but can it match the revenue generated by licensing, Maisie McCabe asks. Will Amazon Fire impact media on the high street? Can Amazon's first smartphone and its intriguing shopping function disrupt the marketplace, David Benady asks. Latest blogs CNN's Petra Malenicka: 'We don't talk about TV anymore' At CNN, the Cable News Network owned by Turner Broadcasting, they no longer talk about television, says European leader Petra Malenicka. In an age of mobility, outdoor media is the second screen As the importance of both "context" and "mobility" come into their own in the media, outdoor stands to reap the benefits, says Chris Forrester. Amazon's Fire phone could help win over the high street With its new Fire phone launched on Wednesday, Amazon has the potential to instantly hijack the high street and make every song, sign, poster and product a point of sale opportunity, says Talon's Richard Simkins Heading the elephants off at the pass I attended a conference this week where the thorny topic of ad blocking received significant airtime. And no wonder, given what we heard. What's in a name? Why Techmedia is now Purch Antoine Boulin, president, media at Purch, explains the reasoning behind the group's recent rebranding. Senior Media & PR Officer / Media & PR Officer , ROSPA £20k - £26k per annum, depending on experience, Birmingham, West Midlands Editorial Programme Manager , ISO Very attractive compensation package (base salary, bonus and benefits)., Geneva Business Development Manager / Sales Executive , Pareto Law c40k / £60k, negotiable plus uncapped OTE, London (Greater) Account Director OOH , Lipton Fleming £40000 - £50000 per annum + Commission, London (Central), London (Greater) Team Leader - Classified , Formula Won To £25k + excellent comm + bens, London (Central), London (Greater) / London (South), London (Greater) / London (West), London (Gr...

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