Tuesday, 6 January 2015

10 most-watched ads on YouTube, Doritos Super Bowl shortlist, Havas music, CES, anarchist posters, Foxy Bingo

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Latest news
Sainsbury's Christmas spot most-watched ad on YouTube in 2014
by Gurjit Degun,
06 January 2015, 11:47AM
Sainsbury's Christmas spot most-watched ad on YouTube in 2014
Sainsbury's Christmas ad has topped YouTube's most watched ads of 2014 in the UK, with the John Lewis festive ad in second place.
Doritos shortlists 10 films for $1m Super Bowl contest
by Daniel Farey-Jones,
06 January 2015, 09:10AM
Doritos shortlists 10 films for $1m Super Bowl contest
Film-makers from the UK, Australia and Canada will go up against six US entrants in snack brand Doritos' annual popular vote to decide which two ads it will air during the Super Bowl next month.
Havas partners Universal Music Group to offer insight on music fans
by Gurjit Degun,
05 January 2015, 05:05PM
Havas partners Universal Music Group to offer insight on music fans
Record label Universal Music Group has partnered with ad group Havas to share data to create new marketing opportunities for clients.
CES 2015 preview: Self-driving cars and the internet of things
by Daniel Farey-Jones,
06 January 2015, 11:04AM
CES 2015 preview: Self-driving cars and the internet of things
This year's "Cannes for geeks" monster consumer electronics show in Las Vegas features keynote sessions from Ford and Intel, and covers subjects including the changes wrought by mobile.
My New Year's resolution: Eat octopus for breakfast
by Andy Nairn,
05 January 2015, 01:25PM
My New Year's resolution: Eat octopus for breakfast
Andy Nairn, a founding partner at Lucky Generals, explains why he will be starting his days with unusual meals in 2015.
Unauthorised anarchist posters take over the Tube
by Gurjit Degun,
06 January 2015, 10:22AM
Unauthorised anarchist posters take over the Tube
Unauthorised anarchist posters took over London underground tubes yesterday, featuring quotes taken from an article in Strike! Magazine.
Foxy Bingo TV ad introduces 'slicker, hipper look'
by Gurjit Degun,
06 January 2015, 08:45AM
Foxy Bingo TV ad introduces 'slicker, hipper look'
Foxy Bingo, the online bingo site, is unveiling a makeover for its brand character Foxy in a multi-million pound campaign, which includes a TV spot and additional online films.
Northern & Shell in search for head of digital
by Daniel Farey-Jones,
05 January 2015, 03:50PM
Northern & Shell in search for head of digital
Express Newspapers and OK! Magazine owner Northern & Shell is recruiting for a head of digital to replace Nick Bradley following Jason Mawer's switch from commercial director to digital consultant.
Johnnie Walker takes us step by step through 2015 in US TV spot
by Ben Bold,
05 January 2015, 02:49PM
Johnnie Walker takes us step by step through 2015 in US TV spot
Feeling the January blues and embarking on a month of alcoholic abstention? Then ditch your plans, pour yourself a Johnnie Walker and watch this stylishly cheering US TV ad for the famous whisky brand.
The race to lose weight: How Fitbit is disrupting the old guard
by Joan Voight
5 January 2015
Fitbit leads a pack of electronic tools eating into a market dominated by brands like Weight Watchers and Jenny Craig.

The automaker's hashtag jiu jitsu demonstrates baseball's strength in social media


Read more at http://www.campaignlive.com/article/chevrolet-made-save-world-series/1320302#1VgSyExMjp1WDAxR.99
Read more at http://www.campaignlive.com/article/creative-opportunities-brands-virtual-reality/1318991#Pzt1Qc2tgomS8IA4.99


Read more at http://www.campaignlive.com/article/power-purpose/1317996#OZhS6RvfPSfWx4DV.99
Promoted
Campaign CityLive Challenge: Where smart tech meets street fun
by Suzanne Bidlake,
04 December 2014, 09:00AM
Campaign CityLive Challenge: Where smart tech meets street fun
A crowdsourced marathon between interactive screens that timed runners and shared their congratulatory selfies is named the winner of the Campaign CityLive Challenge.
Looking for utopia with agencies in Amsterdam
by Philip Smith,
04 December 2014, 09:00AM
Looking for utopia with agencies in Amsterdam
Collaboration, content and effectiveness were three of the big issues on the agenda as our agency partners met around the table for Campaign's third Adland in Amsterdam debate.

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Also in the news

Asda puts £300m into 'biggest ever' January price rollback
by Shona Ghosh, 06 January 2015, 10:48AM
LG unveils 'self healing' G Flex 2 curved smartphone
by Sara Spary, 06 January 2015, 09:07AM
How to become a nicer, calmer person
by Will Harris, 06 January 2015, 07:00AM
'People are my job, I am a servant leader' - Roisin Donnelly
by Roisin Donnelly, 06 January 2015, 07:00AM
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Latest Work

Weetabix "Weetabuddie" by Bartle Bogle Hegarty
06 January 2015, 09:48AM
Weetabix
Weetabix has launched a campaign that introduces its Weetabuddies characters. Bartle Bogle Hegarty created the activity, which is aimed at children and shows Weetabix blocks complete with features made of fruit having bizarre conversations with e...
Cesar "night shift" by Abbott Mead Vickers BBDO
05 January 2015, 03:39PM
Cesar
Cesar has released a follow-up TV ad to its weepy 2013 effort, "journey". Abbott Mead Vickers BBDO created the new spot for the dog-food brand, which is part of Mars Pet Care. The ad features a guard on the night shift at a block of flats who is kept...
Kuoni "find your amazing" by Grey London
05 January 2015, 09:44AM
Kuoni
Kuoni has released a TV campaign featuring a synchronised swimmer in an attempt to position itself as an upmarket travel company. Grey London created the visually arresting ad, in which Lenka Tanner is shown running upside down underwater. To support...
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