Media AM - Broadchurch, Northern & Shell, YouTube, Havas, Strike! Magazine

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06th January 2015

Broadchurch grabs extra 800,000 viewers on return to ITV ITV won last night's 9pm-10pm slot thanks to acclaimed drama 'Broadchurch' attracting 7.6 million viewers at the start of its second series, according to unofficial overnight figures. Northern & Shell in search for head of digital Express Newspapers and OK! Magazine owner Northern & Shell is recruiting for a head of digital to replace Nick Bradley following Jason Mawer's switch from commercial director to digital consultant. Sainsbury's Christmas spot most-watched ad on YouTube in 2014 Sainsbury's Christmas ad has topped YouTube's most watched ads of 2014 in the UK, with the John Lewis festive ad in second place. Havas partners Universal Music Group to offer insight on music fans Record label Universal Music Group has partnered with ad group Havas to share data to create new marketing opportunities for clients. Unauthorised anarchist posters take over the Tube Unauthorised anarchist posters took over London underground tubes yesterday, featuring quotes taken from an article in Strike! Magazine. Doritos shortlists 10 films for $1m Super Bowl contest Film-makers from the UK, Australia and Canada will go up against six US entrants in snack brand Doritos' annual popular vote to decide which two ads it will air during the Super Bowl next month. Latest blogs Inspiring the new cultural shift at Primesight From the lessons of Buddha to the growing importance of well-being, Primesight's commercial director, Chris Forrester, enters 2015 in contemplative fashion. Death of the demographic Demographics are at the heart of targeting and yet a reliance on them creates audience definitions that are ultimately outdated, says Jodie Stranger, executive director of global network clients at Starcom MediaVest Group. What 'Black Eye Friday' reminds us about newsbrands As we spend the next couple of weeks in a shopping frenzy, fighting our way through tourists in Seven Dials and enjoying every offer and promotion, we're reminded just how much we love buying stuff at this time of year, says Vanessa Clifford, deputy chief executive of Newsworks. Clients need trusted partners to help navigate content marketing Where's the value in content marketing? Sandra Peat, strategy director at One Two Four analyses the debate at the 2014 Content Marketing Association Summit. Fraud is a dirty word, but it validates programmatic Problems with online fraud are not a sign that the new ecosystem isn't working, says Chris Le May, UK director, DataXu. Sales Manager, Practical Caravan & Practical Motorhome , Haymarket Media Group Dependent on Experience, plus commission., Teddington (City/Town), London (Greater) Senior Sales Executive £25,000 - £30,000 + Uncapped Commission + Benefits , Media Square Recruitment £25,000 - £30,000 + Uncapped Commission + Benefits, London (Central), London (Greater) PR Director - Integrated B2B Tech Agency - South London , Regan & Dean £45000 - £65000 per annum, London Exhibition Sales Executive , Formula Won Up to £25k + excellent comm + bens, London (Central), London (Greater) Account Executive £25,000 (Basic) + Uncapped Comms + Benefits , Media Square Recruitment £25,000 (Basic) + Uncapped Comms + Benefits, London (Central), London (Greater)

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