| Facebook: life after organic reach | | nicki page | | 06 January 2015, 10:32AM |  Over the past year the decline in Facebook's organic reach has been a key discussion point for social media marketers, and has affected the content strategies of brands using the platform.
Instead of targeting fans of a community with a high volume of organic content, brands have started creating content specifically designed to be supported with paid media.
| | | | 'Madtech' start-up accelerator prepares for class of 2015 | | Susan Billinge | | 06 January 2015, 10:13AM |  The Collider accelerator programme, which puts tech start-ups in contact with big brands and investors, is about to welcome it’s third intake of fledgling businesses.
The scheme provides start-up ventures with business advice and help to secure funding, and such is its reputation that it has signed up 12 brand partners to the year-long programme.
| | | | Luxury fashion: how millennials are breaking shopping habits | | Daniela Cecilio | | 05 January 2015, 11:38AM |  It has been predicted that by 2026, the main consumers of luxury goods will be millennials – or Generation Y(outube).
While generation Y workers represent a modest 25% of the world's population at the moment, they will be the main consumers of luxury brands in the near future, reaching senior and top positions in their professional lives. Time for traditional luxury brands to ask the question: how do we address this digital savvy generation?
| | | | Viewability, automation and changing expectations - a year in video | | Mauricio Leon | | 05 January 2015, 9:28AM |  "Sometimes you gotta go back to actually move forward." It's a tad ironic that even as Matthew McConaughey broke the mold and defied the traditional stereotype of A-list celebrities performing in video advertisements, he perfectly captured what marketers need to do to ensure that 2015 is as memorable as last year.
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