Wednesday, 7 January 2015

Breaking news from Brand Republic - Sainsbury's, Celebrity Big Brother, 2014's most recalled ads, CES 2015, Virgin Media

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Sainsbury's Christmas sales dip matches analyst expectations
Sainsbury's Christmas sales dip matches analyst expectations
by Ben Bold
07 January 2015, 08:30AM
Sainsbury's like-for-like sales excluding fuel dropped 1.7% over its last quarter, which the retailer described as "good in a tough market".
Tobacco giant fails to overturn ban on ad criticising plain packaging evidence
Tobacco giant fails to overturn ban on ad criticising plain packaging evidence
by Gurjit Degun
07 January 2015, 08:30AM
The tobacco giant behind Silk Cut's appeal against the Advertising Standards Authority's ban on an ad that questioned the evidence base for the Government's plans to enforce plain packaging for cigarettes has been rejected.
Gumtree's Celebrity Big Brother idents portray furniture as spoiled housemates
Gumtree's Celebrity Big Brother idents portray furniture as spoiled housemates
by Ben Bold
07 January 2015, 09:06AM
Gumtree's sponsorship of 'Celebrity Big Brother' is kicking off tonight with a series of idents that feature pieces of furniture behaving like the reality show's contestants.

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Aldi, DFS and Argos are 2014's most recalled ads
Aldi, DFS and Argos are 2014's most recalled ads
by Staff
07 January 2015, 07:00AM
Which ads touched the nation in 2014? Gail Kemp explores the themes and trends behind the year's biggest hits.
CES 2015: All the new TVs, wearables, audio, home and car technology
CES 2015: All the new TVs, wearables, audio, home and car technology
by Stuff
07 January 2015, 09:21AM
A comprehensive round-up of the latest product launches at CES, courtesy of consumer tech authority Stuff.
CES 2015: Marketing and content creation are merging, but consumers don't mind
CES 2015: Marketing and content creation are merging, but consumers don't mind
by Sarah Shearman
07 January 2015, 08:52AM
Marketing and content creation are merging, but consumers are still savvy enough to tell the difference, according to a panel at CES 2015 in Las Vegas.
Virgin Media reinstates CMO role after 16 months with Kerris Bright
Virgin Media reinstates CMO role after 16 months with Kerris Bright
by Shona Ghosh
06 January 2015, 04:22PM
Virgin Media has appointed former British Airways marketer Kerris Bright as its CMO, after leaving the post vacant for 16 months.
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