Tuesday, 7 July 2015

DLKW Lowe wins Samaritans, Future acquires Net Communities, Why start-ups are inventing adland's future

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Latest news
DLKW Lowe picks up Samaritans brief
by Gurjit Degun,
06 July 2015, 03:56PM
DLKW Lowe picks up Samaritans brief
Samaritans has appointed DLKW Lowe to create a campaign to prevent railway suicides following a three-way pitch.
'Start-ups are inventing the future in adland' says Unilever marketing chief
by Gurjit Degun,
06 July 2015, 01:34PM
'Start-ups are inventing the future in adland' says Unilever marketing chief
Agencies need to engage with start-ups because they are "inventing the future" of the industry, according to Jeremy Basset, the global marketing strategy director at Unilever.
Future acquires Net Communities
by Omar Oakes,
07 July 2015, 10:20AM
Future acquires Net Communities
Future, the consolidating international media group, has acquired Net Communities, the online publisher and technology ad network.
Hakuhodo acquires Sid Lee
by Douglas Quenqua,
07 July 2015, 07:26AM
Hakuhodo acquires Sid Lee
Hakuhodo DY Holdings, the world's number seven holding company, adds Sid Lee, the Canadian digital shop, to its string of North American buys.
BBC Trust accepts cost for over-75s TV licences but 'cannot endorse the process'
by Arif Durrani,
06 July 2015, 04:53PM
BBC Trust accepts cost for over-75s TV licences but 'cannot endorse the process'
BBC Trust chairman, Rona Fairhead, has said she "accepts" the surprise announcement by culture secretary, John Whittingdale, today that the government will stop subsidising the over-75s TV licence fee, but has questioned the process that led to the m...
Protein World's ads hijacked in US to spread female empowerment message
by Sarah Shearman,
07 July 2015, 08:00AM
Protein World's ads hijacked in US to spread female empowerment message
Women have better things to do than be beach body ready - like win the World Cup - a team of creatives from BBH New York point out.
Larissa Vince to co-chair IPA New Business and Marketing Group
by Maisie McCabe,
07 July 2015, 08:50AM
Larissa Vince to co-chair IPA New Business and Marketing Group
The IPA New Business and Marketing Group has appointed Larissa Vince, the director of marketing at Saatchi & Saatchi London, as its co-chair, replacing Katie Lee.
East 17's 'It's Alright' struggles into the download chart after Three ad
by James Swift,
07 July 2015, 09:01AM
East 17's 'It's Alright' struggles into the download chart after Three ad
East 17's hit song from the 1990s, which features in Three's latest campaign, has failed to emulate previous tracks used in the mobile network ads and has not made it into the Top 40.
Global brands take two-faced strategy with LGBT issues abroad
by Todd Wasserman,
07 July 2015, 11:00AM
Global brands take two-faced strategy with LGBT issues abroad
Proud at home but many US-based brands are avoiding LGBT issues overseas.
Crispin Porter & Bogusky appoints first North American chief strategy officer
by Matthew Rothenberg,
07 July 2015, 08:27AM
Crispin Porter & Bogusky appoints first North American chief strategy officer
Eric Zuncic comes from Mekanism and reports to the global chief executive, Lori Senecal.
Ocean digital out-of-home competition opens for entries
by Staff,
07 July 2015, 10:54AM
Ocean digital out-of-home competition opens for entries
Ocean Outdoor and Campaign have launched a contest to discover the most creative work in digital out-of-home.

Emojis get thumbs up from brands

by Sarah Shearman
07 July 2015

Domino's, Chevvy and Bud Light are among brands experimenting with emojis, but should marketers take the visual language seriously?

Also in the news

Honda's top European marketer heads to Nissan amid restructure
by Shona Ghosh, 07 July 2015, 10:50AM
Brands must get to grips with online shopping as a 'matter of urgency'
by Shona Ghosh, 07 July 2015, 09:06AM
Smart ad shows rude kids saying 'f**k' as warning to parents with other cars (NSFW)
by Ben Bold, 06 July 2015, 03:45PM
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Latest Work

Lotto "please not them" by Abbott Mead Vickers BBDO
07 July 2015, 08:07AM
Lotto
Katie Price and Piers Morgan, two self-promoters know for rubbing people the wrong way, do a good job of sending themselves up in a new campaign for the Lotto.
Direct Line "Roger" by Saatchi & Saatchi
06 July 2015, 08:19AM
Direct Line
Harvey Keitel returns to Direct Line's advertising, reprising his 'Winston Wolf' character from Pulp Fiction.

Editor's pick

The man who made Grey matter
02 July 2015, 08:00AM
The man who made Grey matter
Grey's chairman and chief creative officer has a reputation for cockiness and vanity but also for resurrecting his agency. Claire Beale seeks out the real Nils Leonard.
Saatchi & Saatchi New Directors' Showcase 2015
by James Swift,
02 July 2015, 08:00AM
Saatchi & Saatchi New Directors' Showcase 2015
Time restrictions at Cannes dictated that there were only 14 new directors on show in this anniversary year. And while opportunities for young talent to work with brands remain scarce, the quality is as strong as ever, James Swift writes.
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