Media AM - Future acquires Net Communities; BBC Trust accepts cost for over-75s TV licences but 'cannot endorse the process'; Taking the temperature at Wimbledon

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07th July 2015

Future acquires Net Communities Future, the consolidating international media group, has acquired Net Communities, the online publisher and technology ad network. BBC Trust accepts cost for over-75s TV licences but 'cannot endorse the process' BBC Trust chairman, Rona Fairhead, has said she "accepts" the surprise announcement by culture secretary, John Whittingdale, today that the government will stop subsidising the over-75s TV licence fee, but has questioned the process that led to the major overhaul. Taking the temperature at Wimbledon It's the fourth day of Wimbledon (last Thursday), Andy Murray has just beaten Robin Haase in straight sets and the UK number four, James Ward has made it through to the third round. The mood at Wimbledon is one of contentment, and Mindshare has the data and the resource to create live feeds around the world. Chris Cardew, head of strategy at Mindshare reports. Lego social media chief: Oreo set a dangerous precedent for real-time marketing Real-time is so much more than just a comms strategy, marketers should start to view it as a business model, says Lars Silberbauer. Ocean digital out-of-home competition opens for entries Ocean Outdoor and Campaign have launched a contest to discover the most creative work in digital out-of-home. Protein World's ads hijacked in US to spread female empowerment message Women have better things to do than be beach body ready - like win the World Cup - a team of creatives from BBH New York point out. Leadership: Be assertive, not aggressive Everyone must be a leader, there is no room for super-chickens, but be assertive not aggressive, says Heather Dansie, associate research director at Starcom MediaVest Group. Discovery's partnership with the IOC spells gold for brands A commercial broadcaster has the potential to improve on the BBC's coverage of the Olympics, says MediaCom's head of sport for Europe, Middle East and Africa. Twitter needs to unlock its data to drive growth Only by providing the media sector with data and insight can the platform begin to increase revenue, David Benady writes. Judging awards brings home the pace of change At some point in your career, you will be sitting with an industry luminary and they will begin to moan about the endless days they have spent sitting in darkened rooms, judging awards. Cannes hosts marriage of old and new media Amid the bravado and one-upmanship along the Croisette, the Daily Mail and Snapchat stole the show. Digital advertising needs to confront issues of trust It was not long before talk in Cannes last week turned to the small matter of the $25 billion media business up for grabs in a series of global account reviews. Should clients have access to agency digital analytics? Has Nestlé opened a can of worms by saying brands should look at their own programmatic data, Gurjit Degun asks. Latest blogs Embrace the passion of sports viewers this summer We're set for an outstanding summer of sport, and among those waiting in anticipation is John Litster, managing director of Sky Media. Brands need to embrace their new roles as publishers How can intellectual property play a greater role in the evolution of content-driven strategies? Havas Media Group's Damien Marchi explores. How to build influence in a multi-platform media world What are the key ingredients a multi-platform business media owner needs to build significant influence with a priority audience group? Matt Teeman, commercial director, Bloomberg Media, EMEA shares his thoughts. Why is Martin Sorrell not buying Richard Desmond's book? WPP's founder and chief executive Martin Sorrell has no plans to read Richard Desmond's new book, The Real Deal, but why? The revolution will be journalised This is a story about an old-fashioned coup. One planned with ruthless efficiency, with scant regard for the authority of once-formidable foes and with a determination to inspire a revolution. GF Media's Grant Feller reports. B2B Marketing Planning & Media Manager (London) , EE Competitive + benefits, London Head of Global Media Planning - Client side - Huge Brand , Ultimate Asset £70000 - £80000 per annum, Amsterdam Publisher Account Manager - Programmatic Cross-platform , Ultimate Asset £30000 - £35000 per annum, London Head of Campaign Management , Ultimate Asset £45000 - £50000 per annum + Bonus!, City of London Agency Account Manager - Agencies (ATDs, DSPs) , Ultimate Asset £30000 - £35000 per annum, London

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