Media AM - Twitter needs to unlock its data to drive growth; Should clients have access to agency digital analytics?; Cannes hosts marriage of old and new media

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02nd July 2015

Twitter needs to unlock its data to drive growth Only by providing the media sector with data and insight can the platform begin to increase revenue, David Benady writes. Should clients have access to agency digital analytics? Has Nestlé opened a can of worms by saying brands should look at their own programmatic data, Gurjit Degun asks. Cannes hosts marriage of old and new media Amid the bravado and one-upmanship along the Croisette, the Daily Mail and Snapchat stole the show. PHD and Drum shine at TV Planning Awards PHD and Drum won Best Use of TV Innovation and the Grand Prix for "The Lego Movie ad break" at the Thinkbox TV Planning Awards, held in association with Campaign and Media Week. Digital advertising needs to confront issues of trust It was not long before talk in Cannes last week turned to the small matter of the $25 billion media business up for grabs in a series of global account reviews. Judging awards brings home the pace of change At some point in your career, you will be sitting with an industry luminary and they will begin to moan about the endless days they have spent sitting in darkened rooms, judging awards. My Media Week: Nick Emery Nick Emery, global CEO, Mindshare and president of Media Lions Jury Cannes 2015, reveals the judging criteria and why NGO entries outshone their corporate competitors. Junk mail opt-out scheme reaches stalemate as talks with publishers stall A scheme that would allow British consumers to opt out of unaddressed mail has been ditched after apparent conflict between the DMA, Royal Mail and the government. Facebook and Spotify no threat, says YouTube YouTube does not consider the rise of video on other platforms a threat, claiming there is plenty of "headroom" for each offering. Programmatic adspend nears £1bn and doubles for mobile Programmatic adspend accounts for nearly half of all display ads in the UK and is worth close to £1 billion, according to a study released today by the Internet Advertising Bureau. JOBS MODULE TO GO HERE Latest blogs Embrace the passion of sports viewers this summer We're set for an outstanding summer of sport, and among those waiting in anticipation is John Litster, managing director of Sky Media. Brands need to embrace their new roles as publishers How can intellectual property play a greater role in the evolution of content-driven strategies? Havas Media Group's Damien Marchi explores. How to build influence in a multi-platform media world What are the key ingredients a multi-platform business media owner needs to build significant influence with a priority audience group? Matt Teeman, commercial director, Bloomberg Media, EMEA shares his thoughts. Why is Martin Sorrell not buying Richard Desmond's book? WPP's founder and chief executive Martin Sorrell has no plans to read Richard Desmond's new book, The Real Deal, but why? The revolution will be journalised This is a story about an old-fashioned coup. One planned with ruthless efficiency, with scant regard for the authority of once-formidable foes and with a determination to inspire a revolution. GF Media's Grant Feller reports. Programmatic Sales Manager , MediaMigo Recruitment Limited £50k basic + comms + benefits, London (Central), London (Greater) Classified Group Head , MediaMigo Recruitment Limited Basic £35-45k dependent on experience + comms + benefits, London (Central), London (Greater) Account Executive - Media Sales , Spotlight Recruitment £22000 - £23000 per annum + Commission, City of London Digital Project Manager - Video Advertising , Aspire £40000.00 - £45000.00 per annum, London Associate Director - Digital Media Planning & Buying , round8 Australia Pty Ltd $90-120k package, Sydney (Region), New South Wales (AU)

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