Media PM - The week's most read

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03rd July 2015

Black horse returns in new Lloyds Bank campaign Lloyds Bank has brought back its iconic black horse in a new campaign marking its 250th anniversary. Geometry Dubai hands over Cannes Grand Prix amid controversy The agency was accused of taking credit for the work of Singapore agency Arcade Programmatic adspend nears £1bn and doubles for mobile Programmatic adspend accounts for nearly half of all display ads in the UK and is worth close to £1 billion, according to a study released today by the Internet Advertising Bureau. Cannes 2015: Highlights from the Campaign beach party Campaign once again took over the Carlton Beach in Cannes for its annual party. Havas Media wins Ubisoft's £16m media business Havas Media has won the £16 million media planning and buying business for interactive entertainment firm Ubisoft, previously handled by Maxus. Harper's Bazaar UK issue to feature Samsung branded content Samsung branded content, in the form of a smartphone, is to feature on the front of the August issue of Harper's Bazaar UK. Microsoft to shift display and mobile ad sales to AOL Microsoft is to hand over all management and responsibility of its global ad sales to AOL. How to build influence in a multi-platform media world What are the key ingredients a multi-platform business media owner needs to build significant influence with a priority audience group? Matt Teeman, commercial director, Bloomberg Media, EMEA shares his thoughts. Why media cannot afford to stand still The Media Lions will showcase the wide remits of agencies today but the industry must not rest on its laurels. Four industry chiefs talk to Arif Durrani Brands need to embrace their new roles as publishers How can intellectual property play a greater role in the evolution of content-driven strategies? Havas Media Group's Damien Marchi explores. Latest blogs Embrace the passion of sports viewers this summer We're set for an outstanding summer of sport, and among those waiting in anticipation is John Litster, managing director of Sky Media. Why is Martin Sorrell not buying Richard Desmond's book? WPP's founder and chief executive Martin Sorrell has no plans to read Richard Desmond's new book, The Real Deal, but why? The revolution will be journalised This is a story about an old-fashioned coup. One planned with ruthless efficiency, with scant regard for the authority of once-formidable foes and with a determination to inspire a revolution. GF Media's Grant Feller reports. I like to think of market research as human understanding It's all about people, products and platforms, says Denise Turner, insight director at Newsworks, after last week's Media360 event in Brighton. How Apple will change the radio game with the Beats 1 network Launching a radio platform for Apple will certainly revolutionise the industry, says broadcaster Edward Adoo. Sponsorship/Partnership Sales Manager - Creative Solutions Division of Leading Newspaper Group , Media IQ Recruitment Up to £45k basic (£70k OTE, uncapped), London (Central), London (Greater) DIGITAL MARKETING MANAGER (LUXURY CLIENT SIDE ROLE) , round8 Highly competitive + bonus + benefits, London (Central), London (Greater) Contract Sales Executive - Entertainment Exhibition , Dragonfly Recruitment £102.00 per day, London Associate Planning Director , Lipton Fleming £45000 - £50000 per annum, London Sales Consultant (Healthcare) , Atwood Tate Available on request, London (Central)

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