Friday, 3 July 2015

Facebook's 'monetisation test' and Celebrate Pride tool, Adobe's Digital Roadblock Report, YouTube's #ProudToLove viral, wearables, Lego's social media chief

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Brand Republlic
Digital PM brought to you by The Wall 3rd July
 
Facebook confirms 'monetisation test' for media contributors Facebook confirms 'monetisation test' for media contributors
03 July 15, Arif Durrani
Facebook has confirmed plans to offer video contributors a share of advertising revenues generated around posts, in a move that will increase competition with Google's YouTube.
 
 
03 July 15
Do the words 'digital transformation' make you feel challenged/optimistic/excited?

That sounds about right, according to a new study published by Adobe. The Digital Roadblock Report 2015 highlighted that UK marketers are feeling equally challenged (49%), optimistic (47%) and excited...

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03 July 15
Did you Facebook with 'pride'?

It's likely that your Facebook feed has been filled up with colourful rainbow pictures in the past week and that's thanks to the Supreme Court finally making same-sex marriage legal in the USA – great...

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03 July 15
Wearables are the future of search

Since the launch of the Apple Watch, everybody has been talking about wearables. From Google Glass to fitness bands and smart watches, the potential of these technologies are clear, but the current practical...

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03 July 15
Why you should build a content marketing strategy for an online business

Generating clients for our new project by using the internet with the final goal of bringing in revenue and growth over the long term is the biggest challenge that every new entrepreneur must solve....

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03 July 15
The Daily Poke: You say ByeBuy, we say hello

Queen said it best, "I want it all and I want it now." With so many exciting tech products being released on a regular basis, and a dazzling future of wearables and virtual reality platforms, you wouldn't...

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YouTube's #ProudToLove celebration of LGBT Pride Month exudes authenticity YouTube's #ProudToLove celebration of LGBT Pride Month exudes authenticity
03 July 15, Be On
Social video experts Be On evaluate the latest viral campaign from YouTube.
 
Lego social media chief: Oreo set a dangerous precedent for real-time marketing Lego social media chief: Oreo set a dangerous precedent for real-time marketing
03 July 15, Lars Silberbauer
Real-time is so much more than just a comms strategy, marketers should start to view it as a business model, says Lars Silberbauer.
 
Campaign Viral Chart: YouTube's video celebrating marriage equality hits top spot Campaign Viral Chart: YouTube's video celebrating marriage equality hits top spot
03 July 15, Gurjit Degun
A video by YouTube of people telling their loved ones that they are gay, has taken the top spot in this week's chart.
 
Thinking small: Why mobile shouldn't constrain creativity Thinking small: Why mobile shouldn't constrain creativity
03 July 15, Douglas Rozen
There's significant correlation between ROI and good mobile creative, as long as brands rethink their approach to mobile advertising, writes the chief innovation officer at Meredith Xcelerated Marketing.
 
Is the culture of the tech sector holding women back? Is the culture of the tech sector holding women back?
03 July 15, Staff
The technology sector is often associated with long hours, an intense dedication to the job at the expense of life outside and a workforce dominated by men. In a time when 'always on' is often confused... read more
 
 
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