Yorkshire Tea launches £5 million campaign, WPP to open Cuba office, Lee Cooper hires Kameleon

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Yorkshire Tea launches £5 million campaign by Gurjit Degun, 03 July 2015, 07:00AM Yorkshire Tea is launching a £5 million campaign with a TV ad that takes viewers to "brewtopia". WPP to launch Cuba office as part of Latin America expansion by Omar Oakes, 03 July 2015, 09:44AM WPP is about to set up a shop in Cuba, in an unprecedented move amid improving relations between the island nation and the US. Lee Cooper hires Kameleon for global strategy and creative work by Omar Oakes, 03 July 2015, 11:13AM Lee Cooper, the denim brand, has appointed Kameleon as its lead strategic, creative and content marketing agency for its upcoming global work. Action for Children hires Wieden & Kennedy by Kate Magee, 03 July 2015, 10:53AM Action for Children has appointed Wieden & Kennedy London to be its lead creative agency. Direct Line's Winston Wolf returns to 'get the fudge out of Rog' by Gurjit Degun, 03 July 2015, 11:24AM Direct Line, the insurance company, has launched another ad starring Harvey Keitel as Winston Wolf from Pulp Fiction. Tango unveils Tang Enhancers campaign by Omar Oakes, 03 July 2015, 09:21AM Tango, the soft drink brand, has followed up its Infomercial campaign with an online film series offering new ways to enjoy the "five stages of tang". Eric Cantona to swim Channel if Brits agree Kronenbourg 1664 is best beer by Gurjit Degun, 02 July 2015, 01:22PM Eric Cantona, the French former footballer, has vowed to swim the English Channel if 10,000 Brits agree that Kronenbourg 1664, the Heineken lager, is the best tasting beer in the world. Facebook confirms 'monetisation test' for media contributors by Arif Durrani, 03 July 2015, 11:44AM Facebook has confirmed plans to offer video contributors a share of advertising revenues generated around posts, in a move that will increase competition with Google's YouTube. Campaign Viral Chart: YouTube's video celebrating marriage equality hits top spot by Gurjit Degun, 03 July 2015, 09:26AM A video by YouTube of people telling their loved ones that they are gay, has taken the top spot in this week's chart. Mark Zuckerberg's telepathic future: 'advertisers will need to take more passive role' by Omar Oakes, 02 July 2015, 03:38PM Are you thinking what he is thinking? Social media users will one day be able to share messages telepathically, according to Mark Zuckerberg, the founder of Facebook. Thinking small: Why mobile shouldn't constrain creativity by Douglas Rozen, 03 July 2015, 08:00AM There's significant correlation between ROI and good mobile creative, as long as brands rethink their approach to mobile advertising, writes the chief innovation officer at Meredith Xcelerated Marketing. Let's keep Cannes relevant by expanding the creative circle by Jon Collins, 02 July 2015, 01:03PM Framestore's president of integrated advertising says there's plenty of room for technologists. Cannes 2015: The rise of the machines? by Neil Dawson, 02 July 2015, 03:51PM Sapient Nitro's chief strategy officer for Europe says we are still a long way from seeing a machine win a Film Lion using an algorithm. Colgate-Palmolive names new global CMO by Matthew Rothenberg 03 July 2015 Company vet Mukul Deoras takes marketing reins of CPG giant. Also in the news The man who made Grey matter 02 July 2015, 08:00AM Cannes Lions 2015: the judges' verdict 02 July 2015, 07:45AM Why I'm closing down my agency 02 July 2015, 08:00AM Latest Jobs Digital Sales Manager Up to £50k basic + comms + benefits, London (Central), London (Greater) Marketing Director £50000.00 - £60000.00 per annum + Great benefits, London Account Manager £27000 - £40000 per annum, Hemel Hempstead PR & Analyst Relations Manager £70000 - £80000 per annum, City of London Studio Manager £38000 - £42000 per annum, London More Jobs Latest Work Toyota "the truth" by Saatchi & Saatchi 03 July 2015, 08:40AM Playing into the idea that advertising can be deceitful, Toyota Motor Europe swears to tell the truth in its new campaign for the Auris Hybrid. Manage my bulletins Unsubscribe from bulletin © Haymarket Media Group Ltd.