Thursday, 2 July 2015

Sony Mobile calls global pitch, Heineken plots Desperados review, Vodafone launches contest for CRM brief

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Latest news
Sony Mobile calls global pitch
by Gurjit Degun,
02 July 2015, 08:00AM
Sony Mobile calls global pitch
Sony Mobile is reviewing its global creative business, which is currently handled by Adam & Eve/DDB.
Heineken plots global Desperados review
by Kate Magee,
02 July 2015, 08:00AM
Heineken plots global Desperados review
Heineken is preparing to kick off a search for a new global creative agency for Desperados, its tequila-flavoured beer.
Grey reaps the rewards for taking brakes off creativity
by Claire Beale,
02 July 2015, 08:00AM
Grey reaps the rewards for taking brakes off creativity
Until last week, the most thrilling thing to come out of Grey London was e-mail-gate (search Garry Lace on Campaignlive - God, this industry used to be a jaw-dropper).
Ferrero appoints Aesop to handle Tic Tac creative business
by Gurjit Degun,
02 July 2015, 08:00AM
Ferrero appoints Aesop to handle Tic Tac creative business
Tic Tac, the confectionery brand owned by Ferrero, has appointed Aesop as its lead creative agency without a pitch.
RKCR/Y&R lands TUI's pan-Euro business
by Gurjit Degun,
02 July 2015, 08:00AM
RKCR/Y&R lands TUI's pan-Euro business
TUI, the travel group, has appointed Rainey Kelly Campbell Roalfe/Y&R to handle its pan-European creative account.
Vodafone launches contest for CRM brief
by Gurjit Degun,
02 July 2015, 08:00AM
Vodafone launches contest for CRM brief
Vodafone, the mobile phone network, is on the hunt for an agency to handle customer relationship marketing.
PHD and Drum shine at TV Planning Awards
by Omar Oakes,
02 July 2015, 08:00AM
PHD and Drum shine at TV Planning Awards
PHD and Drum won Best Use of TV Innovation and the Grand Prix for "The Lego Movie ad break" at the Thinkbox TV Planning Awards, held in association with Campaign and Media Week.
Mobile brand kicks off creative review
by Gurjit Degun,
02 July 2015, 08:00AM
Mobile brand kicks off creative review
Kazam, the mobile phone manufacturer, is on the hunt for a creative agency to promote the brand in "key markets" in Europe.
Karmarama ECD Ryan to depart in summer
by Maisie McCabe,
02 July 2015, 08:00AM
Karmarama ECD Ryan to depart in summer
Caitlin Ryan, the group executive creative director at Karmarama, is leaving the agency in the summer.
Cosmopolitan names Farrah Storr as new editor
by Gurjit Degun,
02 July 2015, 08:15AM
Cosmopolitan names Farrah Storr as new editor
Farrah Storr, the editor of Women's Health, has been named as the new editor at Cosmopolitan.

Thinking small: Why mobile shouldn't constrain creativity

by Douglas Rozen
02 July 2015

There's significant correlation between ROI and good mobile creative, as long as brands rethink their approach to mobile advertising, writes the chief innovation officer at Meredith Xcelerated Marketing.

Also in the news

Brothers and Sisters wins Aegon app brief
by Kate Magee, 02 July 2015, 08:00AM
Sola to move to 101 London office
by Gurjit Degun, 02 July 2015, 08:00AM
Beacons installed on 500 London buses by Exterion Media
by Jonathan Shannon, 01 July 2015, 03:48PM
UK shops land three Grands Prix in strong Cannes outing
by Kate Magee, 02 July 2015, 08:00AM
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Pampers "poo face" by Saatchi & Saatchi
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