Thursday, 2 July 2015

Sony Mobile calls global pitch, Virgin Trains seeks media agency, Mondelez invests in Ritz integrated marketing campaign. Plus, Claire Beale interviews Grey’s Nils Leonard

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Brand Republlic
Daily News 2nd July
 
Sony Mobile calls global pitch Sony Mobile calls global pitch
02 July 15, Gurjit Degun
Sony Mobile is reviewing its global creative business, which is currently handled by Adam & Eve/DDB.
 
Virgin Trains seeks media agency Virgin Trains seeks media agency
02 July 15, Arif Durrani
Virgin Trains is holding a review of its £12 million media planning and buying business, currently handled by Manning Gottlieb OMD.
 
Why Mondelez is bringing Ritz into the 21st century with ad featuring American jazz Why Mondelez is bringing Ritz into the 21st century with ad featuring American jazz
02 July 15, Sara Spary
Mondelez is embarking on Ritz's first fully integrated marketing campaign for 30 years. Marketing chief for biscuits and savoury snacks Rick Lawrence explains why Mondelez is injecting investment into... read more
 
The man who made Grey matter The man who made Grey matter
02 July 15,
Grey's chairman and chief creative officer has a reputation for cockiness and vanity but also for resurrecting his agency. Claire Beale seeks out the real Nils Leonard.
 
Vodafone launches contest for CRM brief Vodafone launches contest for CRM brief
02 July 15, Gurjit Degun
Vodafone, the mobile phone network, is on the hunt for an agency to handle customer relationship marketing.
 
Heineken plots global Desperados review Heineken plots global Desperados review
02 July 15, Kate Magee
Heineken is preparing to kick off a search for a new global creative agency for Desperados, its tequila-flavoured beer.
 
RKCR/Y&R lands TUI's pan-Euro business RKCR/Y&R lands TUI's pan-Euro business
02 July 15, Gurjit Degun
TUI, the travel group, has appointed Rainey Kelly Campbell Roalfe/Y&R to handle its pan-European creative account.
 
Beacons installed on 500 London buses by Exterion Media Beacons installed on 500 London buses by Exterion Media
01 July 15, Jonathan Shannon
The technology will allow brands to deliver contextual messages through their own apps to commuters.
 
Mobile brand kicks off creative review Mobile brand kicks off creative review
02 July 15, Gurjit Degun
Kazam, the mobile phone manufacturer, is on the hunt for a creative agency to promote the brand in "key markets" in Europe.
 
Ferrero appoints Aesop to handle Tic Tac creative business Ferrero appoints Aesop to handle Tic Tac creative business
02 July 15, Gurjit Degun
Tic Tac, the confectionery brand owned by Ferrero, has appointed Aesop as its lead creative agency without a pitch.
 
Twitter needs to unlock its data to drive growth Twitter needs to unlock its data to drive growth
02 July 15,
Only by providing the media sector with data and insight can the platform begin to increase revenue, David Benady writes.
 
Milllennials will ditch brands that spam them Milllennials will ditch brands that spam them
02 July 15, Shona Ghosh
The millennial generation might be more willing than older consumers to give away personal information online but marketers must beware what they do with it.
 
Breakfast Briefing: Robot kills man, Dixons Carphone pushes into US and John Lewis adds click and collect charge Breakfast Briefing: Robot kills man, Dixons Carphone pushes into US and John Lewis adds click and collect charge
02 July 15, Sara Spary
Introducing Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at the news about a robot at a Volkswagen factory that killed a man, Dixon... read more
 
Why banking could be about to have its 'Uber moment' as start-ups muscle in on the sector Why banking could be about to have its 'Uber moment' as start-ups muscle in on the sector
02 July 15, Sara Spary
No industry is immune to disruptive new business models. As Santander announces a venture to invest in digital start-ups and online-only bank Atom secures a trading licence, we ask whether banking could... read more
 
TVPlayer to launch subscription service TVPlayer to launch subscription service
02 July 15, Gurjit Degun
TVPlayer, the live TV streaming service, is to launch a subscription service called TVPlayer Plus.
 
Saatchi & Saatchi New Directors' Showcase 2015 Saatchi & Saatchi New Directors' Showcase 2015
02 July 15,
Time restrictions at Cannes dictated that there were only 14 new directors on show in this anniversary year. And while opportunities for young talent to work with brands remain scarce, the quality is as... read more
 
Should clients have access to agency digital analytics? Should clients have access to agency digital analytics?
02 July 15,
Has Nestlé opened a can of worms by saying brands should look at their own programmatic data, Gurjit Degun asks.
 
Cosmopolitan names Farrah Storr as new editor Cosmopolitan names Farrah Storr as new editor
02 July 15, Gurjit Degun
Farrah Storr, the editor of Women's Health, has been named as the new editor at Cosmopolitan.
 
 
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