Friday, 3 July 2015

Yorkshire Tea launches £5 million campaign, Eric Cantona Kronenbourg stunt, Lego social media chief on real-time marketing

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Brand Republlic
Daily News 3rd July
 
Yorkshire Tea launches £5 million campaign Yorkshire Tea launches £5 million campaign
03 July 15, Gurjit Degun
Yorkshire Tea is launching a £5 million campaign with a TV ad that takes viewers to "brewtopia".
 
Eric Cantona to swim Channel if Brits agree Kronenbourg 1664 is best beer Eric Cantona to swim Channel if Brits agree Kronenbourg 1664 is best beer
02 July 15, Gurjit Degun
Eric Cantona, the French former footballer, has vowed to swim the English Channel if 10,000 Brits agree that Kronenbourg 1664, the Heineken lager, is the best tasting beer in the world.
 
Lego social media chief: Oreo set a dangerous precedent for real-time marketing Lego social media chief: Oreo set a dangerous precedent for real-time marketing
03 July 15, Lars Silberbauer
Real-time is so much more than just a comms strategy, marketers should start to view it as a business model, says Lars Silberbauer.
 
Breakfast Briefing: Ryanair spat with Hertz, EE fined £1m Breakfast Briefing: Ryanair spat with Hertz, EE fined £1m
03 July 15, Shona Ghosh
Introducing Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. Today we look at the news about Ryanair's legal action against Hertz and EE's poor customer... read more
 
Mark Zuckerberg's telepathic future: 'advertisers will need to take more passive role' Mark Zuckerberg's telepathic future: 'advertisers will need to take more passive role'
02 July 15, Omar Oakes
Are you thinking what he is thinking? Social media users will one day be able to share messages telepathically, according to Mark Zuckerberg, the founder of Facebook.
 
Thinking small: Why mobile shouldn't constrain creativity Thinking small: Why mobile shouldn't constrain creativity
03 July 15, Douglas Rozen
There's significant correlation between ROI and good mobile creative, as long as brands rethink their approach to mobile advertising, writes the chief innovation officer at Meredith Xcelerated Marketing.
 
Get the 'earned vs paid' balance right to capture engagement Get the 'earned vs paid' balance right to capture engagement
03 July 15, Joerg Niessing
Do you really know what your customers want, or just what they might need? There is an important difference in a digitally led, customer-centric business, says Joerg Niessing.
 
A view from Dave Trott: 'Sine qua non' A view from Dave Trott: 'Sine qua non'
02 July 15, Dave Trott
"Sine qua non" means "without which, nothing".
 
Paddy Power drives 'immigrant lorry' around Calais in latest stunt Paddy Power drives 'immigrant lorry' around Calais in latest stunt
02 July 15, Shona Ghosh
Paddy Power has sent a lorry to Calais emblazoned with the slogan, 'Immigrants, jump in the back! (But only if you're good at sport)'.
 
Junk mail opt-out scheme reaches stalemate as talks with publishers stall Junk mail opt-out scheme reaches stalemate as talks with publishers stall
02 July 15, Shona Ghosh
A scheme that would allow British consumers to opt out of unaddressed mail has been ditched after apparent conflict between the DMA, Royal Mail and the government.
 
Women's football: how brands can ride the gathering wave of popularity Women's football: how brands can ride the gathering wave of popularity
02 July 15, Ben Bold
England may have lost their semi-final at the FIFA Women's World Cup, but their overall performance marked a triumph for the sport and reignited the UK's faith in a national team playing the beautiful... read more
 
Disney's Frozen teams up with Change4Life and Kaiser Chiefs for fitness campaign Disney's Frozen teams up with Change4Life and Kaiser Chiefs for fitness campaign
02 July 15, Sara Spary
Change4Life and Disney have teamed up in a new campaign that encourages children to exercise every day.
 
Top 5 brand videos June 2015: Dove, Finlandia Vodka, Deichmann, Google and Harlequin Top 5 brand videos June 2015: Dove, Finlandia Vodka, Deichmann, Google and Harlequin
01 July 15, Be On
Video content and distribution company Be On ranks the world's best brand videos in June.
 
 
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