Friday, 3 July 2015

P&G brand chief: 'Content' is overused and under-defined, I'm a big fan of 'advertising' + MasterCard, Lego & YouTube

Marketing Daily

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Marketing Daily
Marketing Daily , 03rd July 2015
P&G brand chief: 'Content' is overused and under-defined, I'm a big fan of 'advertising'
P&G brand chief: 'Content' is overused and under-defined, I'm a big fan of 'advertising'
MasterCard renews UEFA Champions League sponsorship for three more years
MasterCard renews UEFA Champions League sponsorship for three more years
Lego social media chief: Oreo set a dangerous precedent for real-time marketing
Lego social media chief: Oreo set a dangerous precedent for real-time marketing
Is the culture of the tech sector holding women back?
Is the culture of the tech sector holding women back?
Lord Puttnam: "I have fired a lot of people in my life. I thought they weren't delivering"
Lord Puttnam:
Brands must ditch the notion of having it all
Brands must ditch the notion of having it all
What the creators of Serial teach us about female empowerment
What the creators of Serial teach us about female empowerment
Get the 'earned vs paid' balance right to capture engagement
Get the 'earned vs paid' balance right to capture engagement
Why vertical video is having the last laugh
Why vertical video is having the last laugh
'As a CEO, I had four flaws: I was a female, cared for children, dressed funny and was fat!'
'As a CEO, I had four flaws: I was a female, cared for children, dressed funny and was fat!'
Cheryl Calverley, masterbrand marketing manager, Birds Eye Iglo
Cheryl Calverley,  masterbrand marketing manager, Birds Eye Iglo
Sara Holt, vice-president of marketing, BBC Store
Sara Holt,  vice-president of marketing,  BBC Store
Breakfast Briefing: Ryanair spat with Hertz, EE fined £1m
Breakfast Briefing: Ryanair spat with Hertz, EE fined £1m
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