This week's most read features and opinions: The perks of working abroad, Why saying no is powerful, Lessons from the Protein World saga

view in web browser add to safe senders list August 30, 2015 Campaign Sunday Best

This week's top features and opinions Why creatives should always consider working abroad Ted Royer Throw yourself into another culture to better understand yourself and your audience, says the chief creative officer of Droga 5. A view from Dave Trott: Sometimes the best thing to say is no Dave Trott Frances Kelsey got her medical degree in Chicago. Five business lessons from the Protein World saga Alex Smith It was the ad storm of the summer, but did the 'Beach Body Ready' campaign actually work and what intelligence can marketers take from it? Alex Smith, planning director of Sense, investigates. Agencies must put up or be shut out Ross Farquhar Agencies must take a lesson or two from management consultants if they want to become their clients' trusted advisors, says Ross Farquhar, a partner at 101. How's your pace-layering going? Sue Unerman During a recent, relatively painful pitch process, one of the clients confided in me that they had used a "bullshit bingo" card to help them judge the chemistry session. Why artificial intelligence will not create more engaging ads Nigel Webb Wunderman London's creative director is sceptical that AI technology will create better engagement with consumers. After all, it's comedy, rather than telepathy, that connects with people. The trillion dollar question: can Facebook's virtual assistant succeed where others have failed? Neil Bruce Think of a world where Facebook knows where you are, where your next meeting is, and how long it'll take you to get there, imagines Mindshare's head of mobile. Bank flip-flops: why the money men should keep it simple Philip Davies Philip Davies, the president of branding agency Siegel + Gale, explains why banks need to keep things simple. What online advertisers can expect from Google Panda 4.2 Paul Madden Webmasters could well notice changes in their Google rankings because of Panda, says the director of data intelligence agency, Kerboo. Drowning in data? Media owners must help advertisers adapt to change Shaun Gregory Brands and media owners need to see data and the technology that channels it, not as a burden, but as an opportunity, says the chief executive of Exterion Media. Campaign Jobs Content Manager - Audi Competitive Audi, Milton Keynes, Buckinghamshire Brand and Campaigns Executive Up to £33,000 pa plus benefits (salary dependent on experience) Institute of Customer Service, London SE1 (London Bridge) Planner – Stunning Agency to £60k Fill Recruitment, London or West of England Response Media Director (Digital&TV) £60k Dot-Gap, London Central See all jobs

manage bulletins unsubscribe

© 2015 Haymarket Business Media Teddington Studios Broom Road Teddington, Middlesex TW11 9BE Phone: +44 (20)8267 5000

Sunday Supplement - Taking an in-depth look at the biggest issues in marketing

	View in web browser Add to safe senders list

Marketing Sunday Supplement , 30th August 2015

The making of Paddy Fair: a big gamble for Paddy Power and Betfair Inside John Lewis' innovation battleground Has the discounters' use of loyalty mechanics really come as a #LidlSurprise? Have the discounters shifted the shopper psyche away from brands permanently? Why artificial intelligence will not create more engaging ads Digital is a barrier to human engagement, says neuroscience entrepreneur Quiz: but is it a brand? Danger or opportunity? What China's financial crisis means for brands What online advertisers can expect from Google Panda 4.2 The public reacts: Nutella or New-tell-uh? Apple's iOS9 Spotlight search: the nail in the coffin for mobile paid search and display Five business lessons from the Protein World saga JOBS BOARD Planner - Stunning Agency , Fill Recruitmentto £60k , London or West of England Marketing Administration Assistant , Brand Recruitment£16000 per annum , Cambridge Response Media Director (Digital&TV) , Dot-Gap£60k , London Central Head Of Retention Marketing , Ball & Hoolahan£65,000 p.a. , London (Greater) Head Of Marketing , Ball & Hoolahan£70,000 p.a. + Car or Car Allowance , South East England

Manage Bulletins Unsubscribe Home About Us Contact Us Email bulletins Jobs News

 

This week's most read news and best ad campaigns: John Lewis reveals new ad, Ogilvy UK CEO to depart, BBC seeks agency for Christmas campaign

view in web browser add to safe senders list August 29, 2015 Campaign Saturday Shot

This week's most read news and best ad campaigns Most read news John Lewis Insurance launches reckless ballerina ad Maisie McCabe John Lewis Insurance has launched a campaign starring a young girl enthusiastically dancing around her house to Elton John's Tiny Dancer. Cheryl Giovannoni to leave Ogilvy & Mather Maisie McCabe Cheryl Giovannoni, the chief executive of Ogilvy & Mather London, is leaving the agency after two years. BBC One hunts agency for Christmas social campaign Kate Magee The BBC is considering its agency options for a campaign to promote BBC One at Christmas. Burger King offers McDonald's chance to make 'McWhopper' together Grace French Burger King has offered its rival McDonald's the chance to mark this year's International Peace Day by creating a 'McWhopper' burger together. 'Life is flat unless you shake it', says Orangina in new brand campaign Kate Magee Orangina is encouraging consumers to shake up their lives, in a new brand campaign inspired by its French heritage. McCoy's urges men to 'go bold' by singing pop songs in public James Swift McCoy's is urging men to cast off traditional notions of masculinity, "go bold" and do whatever they feel like, in a new campaign. Visa picks Starcom to run global media account Omar Oakes and Matthew Rothenberg Visa has awarded Starcom Mediavest Group its $200 million global media account following a competitive pitch. Northern Ireland's tourist board releases £14 million ad tender James Swift The Northern Ireland Tourist Board has put out a £14 million public contract to find an advertising and design agency. 101 boosts creative team with CP&B hire James Swift 101 has hired one of Crispin Porter & Bogusky London's creative directors, Joe Bruce, as a creative. Watch the brilliantly dismal ad for Banksy's Dismaland Sarah Shearman Artist plugs his new "bemusement park," where the magic never ends (for five weeks only) Lyst picks Anomaly to run ad account Grace French Lyst, the global fashion e-commerce platform, has appointed Anomaly to its global ad account after a competitive pitch. Watch: MEC takes over rugby stadium to cook for London's vulnerable Helen Hoddinott Five hundred staff members from media agency MEC teamed up with the charity FareShare last week to prepare meals for 5,000 vulnerable Londoners. Made.com launches first 'unified brand' campaign James Swift Made.com, the online furniture retailer, has released its first ad campaign since hiring a suite of agencies to unify its brand. VCCP and Saatchi & Saatchi freelance designer wins Fringe comedy award James Swift A former freelance digital designer, who worked at Saatchi & Saatchi and VCCP, has won channel Dave's award for the best joke of the Edinburgh Fringe festival. Speed of ad tech evolution makes collaboration vital, says AOL UK MD Hamish Nicklin Writing for Campaign, following Microsoft's transfer to AOL of its global ad sales team, AOL UK's managing director says marketers are increasingly demanding a single, holistic view of the customer journey. Top Work John Lewis Insurance "tiny dancer" by Adam & Eve/DDB John Lewis Insurance has launched a campaign starring a young girl enthusiastically dancing around her house to Sir Elton John's Tiny Dancer. Orangina "c'est shook" by Grey London Orangina is encouraging consumers to shake up their lives, in a new brand campaign inspired by its French heritage. Under Armour "anthem" by Droga5 The basketball player Steph Curry, the golfer Jordan Spieth and the dancer Misty Copeland star in a new ad for the sportswear brand Under Armour. British Heart Foundation "classroom" by DLKW Lowe Whether you're watching TV, on your mobile or browsing the web, The British Heart Foundation will find a way to tug at your heart strings with its new campaign against heart disease. Pepsi Max "friend finder" by Abbott Mead Vickers BBDO Pepsi Max has released a film online showing what would happen if it were able to create a drone service that finds lost friends at festivals. Land Rover "we deal in real" by Rainey Kelly Campbell/Roalfe Y&R Staff Land Rover is an official partner of Rugby World Cup 2015, which is being held in the UK, and has released an ad celebrating the game at the grass roots. Carphone Warehouse "Miami" by Brothers and Sisters Keith Lemon, the comedy creation of Leigh Francis, visits Miami and ridicules the locals in his newest ad for Carphone Warehouse. Nike "play loud" by Wieden & Kennedy Tokyo Nike's new TV spot in South Korea challenges the assumption that sport is a distraction to the tried-and-tested routes to success. Campaign Jobs Content Manager - Audi Competitive Audi, Milton Keynes, Buckinghamshire Brand and Campaigns Executive Up to £33,000 pa plus benefits (salary dependent on experience) Institute of Customer Service, London SE1 (London Bridge) SEO Manager - Entertainment Brand £30000 - £40000 per annum + Private Healthcare, Pension etc. Ultimate Asset, West End Senior Creative Designer #PROPERTYBRANDING £40000 - £50000 per annum Creative Recruitment, London See all jobs

manage bulletins unsubscribe

© 2015 Haymarket Business Media Teddington Studios Broom Road Teddington, Middlesex TW11 9BE Phone: +44 (20)8267 5000