BBC Three confuses the internet with BBCII! logo; plus, smartphone use in the UK, data-driven target, new sugar tracking app, Virgin Active’s fitness emojis, MarTech predictions, mobile consumers and more

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BBC Three confuses the internet with Snapchat-inspired BBCII! logo 04 January 16, Shona Ghosh BBC Three has changed its logo for the first time in eight years, meeting a world of Snapchat, Twitter and Instagram head on with a bold pink 'BBC II!' identity.     04 January 16 The Daily Poke: Getting you in the mood Who remembers ‘choose your own adventure’ books? You read part of a story, choose which page to turn to next, and tailor the action every couple of pages. Well imagine that, but turbo-powered and turned... read more   04 January 16 More devices than people! A snapshot of smartphone and tablet use in the UK It will come as no surprise to hear that the mobile device is fast becoming the priority channel in the digital marketing mix. According to ZenithOptimedia, 2016 will see global mobile ad spend overtake... read more   04 January 16 Data-driven targeting is the key to marketing success The best product in the world, with the best ad in the world, won’t sell if it isn’t seen by the right audience. It seems an obvious point, but the reasons behind failed campaigns are all too often down... read more     Change4Life launches first sugar tracking app for £5m 'Sugar smart' campaign 04 January 16, Ben Bold and Shona Ghosh Public Health England (PHE) has created an app that allows parents to monitor the sugar intake of their children, after finding most four-to-10-year-olds consume 22kg of sugar a year - the weight of an... read more   Virgin Active launches fitness emojis 04 January 16, Gurjit Degun Virgin Active, the gym brand, has launched a series of fitness emojis to help gym goers express themselves on social media.   Seven marketing tech predictions for 2016 30 December 15, Rupert Staines Solving viewability and ad-blocking and embracing 'dark social' are among the big issues for Radium One's Rupert Staines.   2016: Prepare for the empowered mobile consumer 04 January 16, Linda Tan ZenithOptimedia Worldwide and GlobalWebIndex forecasts young people spending more time accessing the internet via mobile than all other devices combined by 2018. So what does this mean for 2016?                 Account Director - Drinks/on-trade   £45000 - £55000 per annum Michael Page Digital, Leeds   Senior Account Manager   £35000 - £44000 per annum Purple Consultancy, London   Account Executive / Project Executive   £25000 per annum AF Selection, Birmingham   Online Designer (Urgent)   £16000 - £21000 per annum + bonus+childcare vouchers+pension and more! AF Selection, Leicester   Senior Marketing Manager   Dependent on experience Aviva, Bristol (City Centre), City of Bristol   PR Manager   Salary: £44,579 + benefits University of Westminster, New Cavendish Street, London W1W 6XH   Director of Communications   Salary: £Competitive University of Westminster, New Cavendish Street, London W1W 6XH   Senior Device Account Manager   Competitive + benefits EE, London   Senior UX Designer   Competitive + benefits EE, London   eCRM Planner   Competitive Salary, plus pension and healthcare Feed Communications Ltd, Shoreditch, London               See all jobs

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