Media AM - ITV vows to boost horse-racing audiences, EE boss exits, Why media buying will get harder in 2016

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04th January 2016

ITV vows to boost horse-racing audiences after snatching rights from Channel 4 ITV is promising to boost TV viewing of horse-racing beyond its "core audience" after snatching the rights from Channel 4 following a slump in viewing. EE boss Olaf Swantee exits ahead of BT takeover EE chief executive Olaf Swantee is stepping down following BT's £12.5bn takeover of the mobile operator, with chief commercial officer and former Three marketing director Marc Allera taking up the reins. Hearst relaunches Asda magazine as Good Living Asda has relaunched its in-store magazine under a new brand called Good Living. 2016: Prepare for the empowered mobile consumer ZenithOptimedia Worldwide and GlobalWebIndex forecasts young people spending more time accessing the internet via mobile than all other devices combined by 2018. So what does this mean for 2016? Why media buying will get harder in 2016 Marketers and agencies need to grasp tools and tech to keep up with media, writes Accenture's managing director.   Move over, tablets - smartphones are the top mobile video device Tablets have been able to maintain a hold as the media device of choice for video viewing – until now.   Presented by Adobe Virgin Active launches fitness emojis Virgin Active, the gym brand, has launched a series of fitness emojis to help gym goers express themselves on social media. Strong women on the rise will be big trend in 2016 If you're planning content or communications to target women in 2016, ditch the old stereotypes. Newsbrands will tick every box when it comes to influence and engagement in 2016 Newspaper brands matter more than ever to readers and advertisers, argues Rufus Olins. Latest blogs Stop laying ads like a lazy platypus and start a conversation Jamie Gavin argues innovations from Facebook to programmatic are still stuck in a 'laying flat ads on the page' mindset How data is set for for new opportunities and entirely new industries There is the possibility of making real money by acting as a broker to individuals’ aggregate data, says the group managing director for data at Dunnhumby. Brands should be tapping into emotions this Christmas The countdown to Christmas is well underway. The big budget festive TV ads have launched in their different forms and guises, and the coverage of which is top of the Christmas ad charts is in full swing. Ratings Executive , Sky competitive, City of London Web Editor/Analyst , Atwood Tate Available on request, London (Central), London (Greater) Business Development Manager , Atwood Tate Available on request, Oxfordshire Sales Consultant , Atwood Tate Available on request, London (Central), London (Greater) Account Manager (B2B) , Atwood Tate Available on request, London (Central)

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