John Cleese back as Basil Fawlty in Specsavers ad, Tetley celebrates best of Britain in TV spot, What it takes to be a brand storyteller

view in web browser add to safe senders list January 04, 2016 Campaign Daily Fix

Latest news John Cleese back as Basil Fawlty in new Specsavers ad James Swift John Cleese, the actor and comedian, reprises his Basil Fawlty character from Fawlty Towers for Specsavers' new TV ad. Tetley characters celebrate 'best of Britain' in nostalgic ad campaign Omar Oakes Tetley, the tea brand, has unveiled a £10 million campaign to celebrate the best of Britain since 1837, the year of the business being founded. What it takes to be a true brand storyteller Andy Nairn Most brand content fails because it is missing a key ingredient, says Lucky Generals' Andy Nairn. Why media buying will get harder in 2016 George Patten Marketers and agencies need to grasp tools and tech to keep up with media, writes Accenture's managing director. ITV vows to boost horse-racing audiences after snatching rights from Channel 4 Gideon Spanier ITV is promising to boost TV viewing of horse-racing beyond its "core audience" after snatching the rights from Channel 4 following a slump in viewing. Virgin Active launches fitness emojis Gurjit Degun Virgin Active, the gym brand, has launched a series of fitness emojis to help gym goers express themselves on social media. Cogent Elliott picks up £2m Cafédirect account Gurjit Degun Cafédirect, the ethical hot drinks brand, has appointed Cogent Elliott to handle its UK ad account after a competitive three-way pitch process. Hearst relaunches Asda magazine as Good Living Gurjit Degun Asda has relaunched its in-store magazine under a new brand called Good Living. Change4Life launches first sugar tracking app for £5m 'Sugar smart' campaign Ben Bold and Shona Ghosh Public Health England (PHE) has created an app that allows parents to monitor the sugar intake of their children, after finding most four-to-10-year-olds consume 22kg of sugar a year - the weight of an average five-year-old. P&O Cruises debunks negative perceptions about cruises Gurjit Degun P&O Cruises is launching the latest instalment of its ad campaign on Christmas Day featuring comedian Rob Brydon. The Work Mars "bike" by Abbott Mead Vickers BBDO A man is forced to ride his daughter's pink bike to work after he gets a flat tire in a new ad for Mars. First Choice "life's too short to say no" by Rainey Kelly Campbell Roalfe/Y&R An ice-cream van's jingle leads one woman away from her humdrum city life an to an exotic beach, in First Choice's new campaign encouraging customers to liberate their care-free side. Promoted content The story of 'Share a Coke': video How do you maintain the momentum and impact of a campaign as famous and awarded as Share a Coke?  Also in the news Bob Greenberg: Connecting 'physical space to digital landscape' will drive innovation in 2016 Campaign staff From an affordable Tesla to the evolution of the sharing economy, hear what industry leaders are excited to see this year The six visual trends that will define 2016 Pamela Grossman Getty's director of visual trends reveals which images will resonate with consumers this year, and which brands are already on board. CES 2016: Double down on data-driven marketing Erin Matts The CMO of Omnicom's Annalect marketing technology network exaplains why data-driven marketing should be the headliner in Vegas this year Football goes global: why the Champions League is the next big score for US sports marketers Presented by Adobe With the UEFA Champions League well underway, sports marketers are poised to capitalise on the buzz around football - particularly in the United States.   Campaign Jobs Senior Account Manager £38000 - £42000 per annum + benefits The Great & The Good, London Account Manager £28000 - £32000 per annum + significant benefits The Great & The Good, London Account Manager Direct Campaigns|Top Advertising Agency London| Excellent Salary + Benefits Up to £30,000 per annum + amazing benefits Lucky Seven, Central London Director of Programmatic Operations £50k Dot-Gap, London (Central) See all jobs

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