Tuesday 5 January 2016

Protein World returns with global TV campaign, Basil Fawlty stars in new Specsavers ad, and UKTV posts record 2015 as ad share matches Channel 5 and Sky

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Daily News 5th January
 
Protein World returns with global TV campaign

Protein World returns with global TV campaign

04 January 16, James Swift

Protein World, the weight-loss supplements brand that caused a storm of controversy with a 2014 poster ad, has released its first TV campaign.

 
John Cleese back as Basil Fawlty in new Specsavers ad

John Cleese back as Basil Fawlty in new Specsavers ad

04 January 16, James Swift

John Cleese, the actor and comedian, reprises his Basil Fawlty character from Fawlty Towers for Specsavers' new TV ad.

 
UKTV posts record 2015 as ad share matches Channel 5 and Sky

UKTV posts record 2015 as ad share matches Channel 5 and Sky

05 January 16, Omar Oakes

UKTV has grown its commercial share to an all-time high, after an exceptional Boxing Day put the broadcaster on par with Channel 5 and Sky channels for the first time.

 
Haymarket's profits jump 8.7 per cent after online and US expansion

Haymarket's profits jump 8.7 per cent after online and US expansion

05 January 16, Gideon Spanier

Haymarket's operating profits rose 8.7 per cent last year to £5 million as the owner of Campaign and Pistonheads increased revenues in online and in America.

 
Breakfast briefing: BAT wins NHS contract, Adidas CEO questions Man U play, Oculus Rift launches pre-orders

Breakfast briefing: BAT wins NHS contract, Adidas CEO questions Man U play, Oculus Rift launches pre-orders

05 January 16, Ben Bold

Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos.

 
EE boss Olaf Swantee exits ahead of BT takeover

EE boss Olaf Swantee exits ahead of BT takeover

04 January 16, Ben Bold

EE chief executive Olaf Swantee is stepping down following BT's £12.5bn takeover of the mobile operator, with chief commercial officer and former Three marketing director Marc Allera taking up the reins.

 
Marketing drive and vision: the legacy of EE boss Olaf Swantee

Marketing drive and vision: the legacy of EE boss Olaf Swantee

04 January 16, Ben Bold

Olaf Swantee, the outgoing CEO of mobile group EE, gave a once disparate group of brands unity and coherence and was instrumental in paving the the way for the rest of the UK's 4G market, according to... read more

 
BBC Three confuses the internet with Snapchat-inspired BBCII! logo

BBC Three confuses the internet with Snapchat-inspired BBCII! logo

04 January 16, Shona Ghosh

BBC Three has changed its logo for the first time in eight years, meeting a world of Snapchat, Twitter and Instagram head on with a bold pink 'BBC II!' identity.

 
Virgin Active launches fitness emojis

Virgin Active launches fitness emojis

04 January 16, Gurjit Degun

Virgin Active, the gym brand, has launched a series of fitness emojis to help gym goers express themselves on social media.

 
Carling launches football strip amnesty for January transfer window

Carling launches football strip amnesty for January transfer window

04 January 16, Matthew Chapman

Carling is sending a van around the country to collect unwanted football strips during the January transfer window as part of a 'shirt amnesty'.

 
Cogent Elliott picks up £2m Cafédirect account

Cogent Elliott picks up £2m Cafédirect account

04 January 16, Gurjit Degun

Cafédirect, the ethical hot drinks brand, has appointed Cogent Elliott to handle its UK ad account after a competitive three-way pitch process.

 
ITV vows to boost horse-racing audiences after snatching rights from Channel 4

ITV vows to boost horse-racing audiences after snatching rights from Channel 4

04 January 16, Gideon Spanier

ITV is promising to boost TV viewing of horse-racing beyond its "core audience" after snatching the rights from Channel 4 following a slump in viewing.

 
Tetley characters celebrate 'best of Britain' in nostalgic ad campaign

Tetley characters celebrate 'best of Britain' in nostalgic ad campaign

04 January 16, Omar Oakes

Tetley, the tea brand, has unveiled a £10 million campaign to celebrate the best of Britain since 1837, the year of the business being founded.

 
Taylor Herring rolls out innovative 'Fit Kwik' campaign for service giant

Taylor Herring rolls out innovative 'Fit Kwik' campaign for service giant

04 January 16, Khidr Suleman

Kwik Fit has kicked off a free 30-minute fitness class to help customers lose their 'spare tyre' by using a spare tyre.

 
Jaden Smith becomes face of Louis Vuitton womenswear

Jaden Smith becomes face of Louis Vuitton womenswear

04 January 16, Ben Bold

Jaden Smith has become the new face of Louis Vuitton womenswear, with the fashion label's artistic director posting pictures of the young rapper and actor in a skirt and leather jacket.

 
Confused.com adds two new toys to join Brian the Robot

Confused.com adds two new toys to join Brian the Robot

04 January 16, Matthew Chapman

Confused.com is extending the range of free toys it offers customers who take out insurance through the company after the success of its Brian the Robot mascot.

 
2016: Prepare for the empowered mobile consumer

2016: Prepare for the empowered mobile consumer

04 January 16, Linda Tan

ZenithOptimedia Worldwide and GlobalWebIndex forecasts young people spending more time accessing the internet via mobile than all other devices combined by 2018. So what does this mean for 2016?

 
TravelSupermarket's New Year ads tell you to 'holiday like a German'

TravelSupermarket's New Year ads tell you to 'holiday like a German'

05 January 16, Omar Oakes

TravelSupermarket, the price comparison website, is encouraging people to holiday like a German in its New Year campaign.

 
Virgin Holidays "dream bigger" by M&C Saatchi

Virgin Holidays "dream bigger" by M&C Saatchi

04 January 16,

Virgin Holidays' January-sale TV ad is shot entirely by a camera on a drone.

 
Mars "bike" by Abbott Mead Vickers BBDO

Mars "bike" by Abbott Mead Vickers BBDO

04 January 16,

A man is forced to ride his daughter's pink bike to work after he gets a flat tire in a new ad for Mars.

 
First Choice "life's too short to say no" by Rainey Kelly Campbell Roalfe/Y&R

First Choice "life's too short to say no" by Rainey Kelly Campbell Roalfe/Y&R

04 January 16,

An ice-cream van's jingle leads one woman away from her humdrum city life an to an exotic beach, in First Choice's new campaign encouraging customers to liberate their care-free side.

 
 
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