marketing your business online: Media AM - UKTV posts record 2015; Haymarket's profits jump 8.7%; Protein World returns with global TV campaign

Tuesday 5 January 2016

Media AM - UKTV posts record 2015; Haymarket's profits jump 8.7%; Protein World returns with global TV campaign

Media AM Bulletin


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05th January 2016

UKTV posts record 2015 as ad share matches Channel 5 and Sky

UKTV has grown its commercial share to an all-time high, after an exceptional Boxing Day put the broadcaster on par with Channel 5 and Sky channels for the first time.

Haymarket's profits jump 8.7 per cent after online and US expansion

Haymarket's operating profits rose 8.7 per cent last year to £5 million as the owner of Campaign and Pistonheads increased revenues in online and in America.

Protein World returns with global TV campaign

Protein World, the weight-loss supplements brand that caused a storm of controversy with a 2014 poster ad, has released its first TV campaign.

Public Health England's Sheila Mitchell on sugar, 'This Girl Can' and innovative government ads

Contrary to most of the UK, January is a good month for Public Health England, marking a spate of new campaigns persuading people to cut sugar, smoking and alcohol.

Marketing drive and vision: the legacy of EE boss Olaf Swantee

Olaf Swantee, the outgoing CEO of mobile group EE, gave a once disparate group of brands unity and coherence and was instrumental in paving the the way for the rest of the UK's 4G market, according to mobile analyst Kester Mann.

Move over, tablets - smartphones are the top mobile video device Tablets have been able to maintain a hold as the media device of choice for video viewing – until now.
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British Airways lands ads in Time Out London takeover

British Airways has taken over all of the advertising space in today's Time Out London, the city listings title.

ITV vows to boost horse-racing audiences after snatching rights from Channel 4

ITV is promising to boost TV viewing of horse-racing beyond its "core audience" after snatching the rights from Channel 4 following a slump in viewing.

Virgin Active launches fitness emojis

Virgin Active, the gym brand, has launched a series of fitness emojis to help gym goers express themselves on social media.

2016: Prepare for the empowered mobile consumer

ZenithOptimedia Worldwide and GlobalWebIndex forecasts young people spending more time accessing the internet via mobile than all other devices combined by 2018. So what does this mean for 2016?

Stop laying ads like a lazy platypus and start a conversation

Jamie Gavin argues innovations from Facebook to programmatic are still stuck in a 'laying flat ads on the page' mindset

How data is set for for new opportunities and entirely new industries

There is the possibility of making real money by acting as a broker to individuals’ aggregate data, says the group managing director for data at Dunnhumby.