Tuesday 5 January 2016

Protein World returns with global campaign, TravelSupermarket tells you to holiday like a German, 6 trends to watch at CES

Campaign Daily Fix

Campaign

January 05, 2016

Campaign Daily Fix

Latest news
Protein World returns with global TV campaign
Protein World returns with global TV campaign

James Swift

Protein World, the weight-loss supplements brand that caused a storm of controversy with a 2014 poster ad, has released its first TV campaign.

TravelSupermarket's New Year ads tell you to 'holiday like a German'
TravelSupermarket's New Year ads tell you to 'holiday like a German'

Omar Oakes

TravelSupermarket, the price comparison website, is encouraging people to holiday like a German in its New Year campaign.

British Airways lands ads in Time Out London takeover
British Airways lands ads in Time Out London takeover

Gurjit Degun

British Airways has taken over all of the advertising space in today's Time Out London, the city listings title.

Facebook 'internationalizes' awards with global bracket system
Facebook 'internationalizes' awards with global bracket system

Douglas Quenqua

The social network seeks to eliminate cultural bias and raise its own profile as a global ad platform

CES 2016: top six tech trends to watch
CES 2016: top six tech trends to watch

Steve Blakeman

OMD's Steve Blakeman previews the tech on display at this year's Consumer Electronics Show in Las Vegas.

UKTV posts record 2015 as ad share matches Channel 5 and Sky
UKTV posts record 2015 as ad share matches Channel 5 and Sky

Omar Oakes

UKTV has grown its commercial share to an all-time high, after an exceptional Boxing Day put the broadcaster on par with Channel 5 and Sky channels for the first time.

Haymarket's profits jump 8.7 per cent after online and US expansion
Haymarket's profits jump 8.7 per cent after online and US expansion

Gideon Spanier

Haymarket's operating profits rose 8.7 per cent last year to £5 million as the owner of Campaign and Pistonheads increased revenues in online and in America.

Coca-Cola's Glacéau Smartwater urges drinkers to 'hit the bottle' for Dry January
Coca-Cola's Glacéau Smartwater urges drinkers to 'hit the bottle' for Dry January

Ben Bold

Coca-Cola brand Glacéau Smartwater has jumped on the Dry January bandwagon, telling consumers to "hit the bottle" in a digital out-of-home ad campaign designed to get them drinking its distilled water.

Bob Greenberg: Connecting 'physical space to digital landscape' will drive innovation in 2016
Bob Greenberg: Connecting 'physical space to digital landscape' will drive innovation in 2016

Campaign staff

From an affordable Tesla to the evolution of the sharing economy, hear what industry leaders are excited to see this year

Donald Trump calls for Muslim ban in first campaign TV ad
Donald Trump calls for Muslim ban in first campaign TV ad

Matthew Chapman

Donald Trump's first campaign television ad repeats his controversial assertion that Muslims should be prevented from entering the United States.

The Work
First Utility
First Utility "HD Electricity" by VCCP

First Utility points out that all electricity is the same in a light-hearted new price-boasting campaign.

Center Parcs
Center Parcs "bears" by Brothers & Sisters

A family of bears, stressed out by the daily grind of work domestic chores, rediscovers nature on Center Parcs holiday, in a new TV ad for the brand.

Virgin Holidays
Virgin Holidays "dream bigger" by M&C Saatchi

Virgin Holidays' January-sale TV ad is shot entirely by a camera on a drone.

Also in the news
Why Protein World has nailed it by targeting the 'No carbs before Marbs' market
Why Protein World has nailed it by targeting the 'No carbs before Marbs' market

Jules McKeen

While it may be unpalatable to metropolitan commentators and represents a lot of what's wrong about Britain today, from a business perspective Protein World's marketing is bang on for its audience, says Jules McKeen, head of marketing talent at The Talent Business.

CES 2016:  Why brands should care about connected cars and talking sneakers
CES 2016: Why brands should care about connected cars and talking sneakers

Jason Harrison

Only a handful of consumer tech gadgets will matter to advertisers. The global CEO of WPP's Gain Theory makes his picks

Public Health England's Sheila Mitchell on sugar, 'This Girl Can' and innovative government ads
Public Health England's Sheila Mitchell on sugar, 'This Girl Can' and innovative government ads

Shona Ghosh

Contrary to most of the UK, January is a good month for Public Health England, marking a spate of new campaigns persuading people to cut sugar, smoking and alcohol.




Football goes global: why the Champions League is the next big score for US sports marketers Presented by Adobe With the UEFA Champions League well underway, sports marketers are poised to capitalise on the buzz around football - particularly in the United States.  


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